Branding Specialist

As a Branding Specialist at Bitget, you develop and execute the brand strategy for a leading cryptocurrency exchange. You translate business objectives and market insights into clear brand positioning, messaging architecture, and narratives that resonate across global audiences in the crypto, Web3, fintech, and technology sectors.

What you'll do

• Develop Bitget's brand strategy, including brand positioning, value proposition, messaging architecture, audience segmentation, and brand narrative.
• Translate business objectives, market insights, and user needs into clear and impactful brand strategies.
• Develop strategic frameworks for brand campaigns, product launches, partnerships, sponsorships, and major corporate initiatives.
• Conduct market, competitor, consumer, and cultural trend analysis across the crypto, Web3, fintech, and broader technology industries.
• Identify emerging opportunities and risks in the Web3 ecosystem, ensuring Bitget's brand remains relevant, differentiated, and trusted.
• Work closely with Creative, Content, Social Media, PR, Growth, Product Marketing, Business Development, and Regional Marketing teams to deliver consistent brand experiences globally.
• Establish and maintain brand guidelines, including tone of voice, visual identity principles, messaging standards, and campaign strategy frameworks.
• Ensure brand consistency across all touchpoints, including digital channels, product communications, events, partnerships, community initiatives, and media campaigns.
• Lead brand tracking, consumer research, and campaign effectiveness analysis; turn insights into actionable recommendations.
• Define and monitor key brand metrics, such as brand awareness, consideration, preference, sentiment, share of voice, and campaign impact.
• Partner with external agencies, research vendors, creative partners, and media teams to deliver high-quality strategic output.
• Support senior leadership with strategic presentations, brand narratives, market analyses, and executive-level recommendations.

What you bring

• 5+ years of experience in Web3, cryptocurrency, blockchain, fintech, or related technology industries, with hands-on experience in brand strategy, marketing strategy, product marketing, or integrated communications.
• Strong understanding of the cryptocurrency and Web3 ecosystem, including exchanges, wallets, DeFi, blockchain infrastructure, trading products, and community-driven growth models.
• Proven experience developing and executing brand strategies for global or multi-market businesses.
• Deep knowledge of brand positioning, consumer insights, market research, audience segmentation, campaign planning, and brand measurement.
• Strong strategic thinking skills, with the ability to turn complex business challenges into clear, compelling, and actionable brand strategies.
• Excellent written and verbal communication skills in English, with strong storytelling and presentation capabilities.
• Experience working cross-functionally in a fast-paced, international, and highly collaborative environment.
• Ability to balance long-term brand building with short-term commercial and growth objectives.
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
• Data-driven mindset with experience using research, analytics, and performance metrics to inform strategic decisions.
• High level of ownership, curiosity, adaptability, and passion for the future of finance and digital assets.

Nice to have

• Experience working for a leading crypto exchange, Web3 protocol, blockchain project, fintech company, or global technology brand.
• Experience managing global brand campaigns, celebrity or sports partnerships, sponsorships, community programs, or major brand collaborations.
• Familiarity with key global crypto markets and regional cultural differences across Asia, Europe, LATAM, MENA, and other growth markets.
• Experience working with creative, media, research, and PR agencies.
• Ability to communicate in additional languages, such as Mandarin, Korean, Japanese, Spanish, Portuguese, Russian, Turkish, or Arabic.
• Experience in highly regulated industries or navigating marketing compliance requirements.

What success looks like

• A clear, differentiated, and scalable global brand positioning for Bitget.
• Stronger consistency across brand communications and customer touchpoints.
• Increased brand awareness, trust, relevance, and preference among key target audiences.
• High-impact brand campaigns and initiatives that support both business growth and long-term brand equity.
• Strong cross-functional alignment around Bitget's brand narrative, values, and strategic priorities.