Content Lead - Kraken Pro

As a Content Lead for Kraken Pro, you write across every format - video scripts, social posts, campaign copy, and email - for an audience of serious traders who instantly recognize and reject anything that feels like marketing. You own ideas from brief to final execution, translating complex trading concepts like funding rates, order types, and liquidity into sharp, credible content that never talks down to your audience.

What you'll do

• Write scripts for organic and paid video, copy for organic posts, and longer pieces when an idea warrants the space
• Turn briefs into concepts that traders actually want to watch or read, then carry each idea through to completion
• Own campaign copy end to end: headlines, ad copy, landing pages, and email campaigns for product launches and trader lifecycle journeys
• Establish the Kraken Pro voice in words and dialogue - sharp, credible, never salesy - making technical concepts clear without oversimplifying them
• Produce reactive content at market speed for volatility, listings, and launches, with clear sign-off processes that maintain accuracy
• Partner with Social, Community, Video, Design, Product, and Marketing teams, plus the traders and product experts who know the platform best
• Integrate AI strategically into ideation, drafts, and repurposing to increase output while maintaining voice consistency
• Track what gets watched, opened, clicked, and converted, then double down on what works and drop what doesn't
• Work with Legal and Compliance to ensure everything published is accurate and compliant across regions

What you bring

• A portfolio of scripts, campaigns, and emails with proven performance; you prioritize what the work achieved over where it was published
• 4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading, with hands-on ownership of work end to end
• Deep fluency in trading and crypto - funding rates, order types, liquidity, volatility - and the ability to make them watchable and readable without dumbing them down
• Range across formats: you know that video hooks, scroll-stopping posts, and high-performing emails are different crafts and you execute all three well
• A campaign brain that moves from brief to concept to execution and can explain why an idea works in two sentences
• Channel fluency: you understand how YouTube, X, TikTok, Instagram, LinkedIn, and email each reward content, and you write for them rather than around them
• Speed and judgment to ship content quickly while knowing when something needs a second review before going live
• High AI competency - you use it to move faster and make better work, not just produce more
• Experience creating content for traders who are quick to call out anything that feels like marketing

About Kraken

Kraken is one of the world's longest-standing crypto platforms, founded in 2011 and trusted by over 10 million individuals and institutions. It is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks. Kraken offers spot trading, margin, futures, staking, and OTC services built for individual investors and institutions alike.