Content Marketing Lead, Insights

As Content Marketing Lead for Research and Insights at TRM Labs, you will turn the work of the Insights team into reports, articles, and campaigns that customers, journalists, and the wider crime-fighting community read, cite, and act on. You will own a proactive plan for which research stories TRM tells, when, and for whom, and ensure each one reaches the right audience. You join Content and Brand Marketing within GTM Marketing, working hand in hand with the Insights team and with Demand Gen and Comms.

What you'll do

• Set the research content agenda by building and owning a proactive editorial plan with the Insights team that decides which findings become flagship reports, blog posts, social content, or media pitches, using AI to scan the research pipeline and surface the stories worth telling.
• Turn research into a content engine by carrying findings from concept to published, distributed content and handling roughly 1 to 3 pieces a week, using AI workflows across review, drafting, and repurposing so quality holds as volume grows.
• Shape and pressure-test each narrative and its data yourself, then use AI to draft variants, headlines, and channel-specific cuts so more of your time goes to judgment and less to production.
• Own distribution for everything you produce by planning how each piece reaches its audience before it publishes, pushing it across owned, paid, and earned channels, and using AI to tailor it for social, the newsletter, and executive voice.
• Grow TRM's search and AI-citation visibility by producing the content that makes TRM the cited authority on priority themes, and using SEO and GEO tooling to find gaps and measure what moves.
• Support media outreach by working alongside TRM's head of Comms on journalist outreach for research releases, feeding what you learn from coverage back into the content plan, and tuning what works for the next release.

What you bring

• 5+ years of B2B content marketing, editorial, or research communications experience, with a portfolio of data or research-based point-of-view work.
• An AI-native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

What we offer

• Base salary range of $140,000 to $188,000, determined by skills, qualifications, experience, and location.
• Eligibility to participate in TRM's equity plan.
• Fully remote work with overlap required on US-based team collaboration hours.
• Minimal travel; occasional team or event travel only.

About TRM Labs

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. The company is a Series C firm with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.