Content Marketing Manager, Crypto

As a Content Marketing Manager, Crypto at Alpaca, you own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. You'll translate complex concepts-tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows-into clear, compelling narratives for exchanges, issuers, market makers, and institutional partners. Sitting at the intersection of content marketing, product storytelling, and crypto go-to-market, you'll partner closely with the crypto product team to support launches, partner announcements, and thought leadership at a pivotal moment for the business.

What you'll do

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
• Develop audience-specific messaging for distinct crypto buyer personas-issuers, market makers, exchanges, and institutional partners-and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming go-to-market initiatives
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

What you bring

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
• Experience creating go-to-market content for product launches, partner announcements, or B2B fintech or crypto products
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
• Strong judgment around audience, tone, and message clarity, especially when navigating regulated financial content
• Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches

Nice to have

• Experience at a crypto-native company or with tokenization or RWA infrastructure
• Background creating content for market makers, crypto exchanges, or institutional crypto audiences
• Experience building content playbooks or messaging frameworks for technical products
• Familiarity with compliance constraints in regulated financial and crypto marketing content
• Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
• Based in North America

What we offer

• Competitive salary and stock options
• Health benefits
• One-time USD $500 home-office setup allowance for new hires
• USD $150 monthly stipend via a Brex Card

About Alpaca

Alpaca is a US-headquartered global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, and 24/5 trading. As a licensed financial services company, Alpaca serves hundreds of financial institutions across 40 countries with institutional-grade APIs, totalling over 10 million brokerage accounts. The company is backed by $400 million in funding from top-tier investors including Portage Ventures, Spark Capital, Tribe Capital, Y Combinator, and others, with a team of 400+ globally distributed members.