Content Strategist

As a Content Strategist at Delta Exchange, you'll own the content narrative and programming strategy for a leading digital asset derivatives exchange. You'll build a comprehensive content ecosystem across social media platforms, driving audience engagement and retention while communicating product developments and business initiatives to both retail and institutional audiences.

What you'll do

• Own the overall social media strategy across Instagram, YouTube, LinkedIn, Telegram and other relevant platforms, developing platform-specific content strategies to drive organic reach, audience acquisition, engagement and community growth.
• Stay updated on platform algorithms, emerging formats, content trends and competitor strategies, building scalable content properties and repeatable formats that strengthen brand recall and audience loyalty.
• Develop content calendars and programming strategies aligned with market developments, audience interests and business priorities.
• Oversee the complete content lifecycle, from ideation and scripting to shooting, editing and publishing, ensuring consistency in content quality and brand voice.
• Experiment with new formats, creators, regional-language content and AI-powered production tools to optimize content delivery.
• Build efficient content workflows to ensure consistent output across platforms.
• Lead and mentor a multidisciplinary team comprising content strategists, writers, designers, editors and creators, setting clear deliverables, performance expectations and quality benchmarks.
• Collaborate with product, marketing, design and business teams to communicate product developments and key business initiatives effectively.
• Track and analyse platform-level metrics including reach, views, watch time, retention, engagement, follower growth and subscriber growth, using performance insights to continuously optimise content strategy, formats and distribution.
• Identify opportunities to improve organic discovery and audience conversion.

What you bring

• 3-6 years of experience in social media management, content strategy or digital content, preferably in the crypto, financial markets, trading or fintech industry.
• Demonstrated success managing social media channels for a brand, with proven track record in audience growth and content performance.
• Strong understanding of Instagram, YouTube, LinkedIn and other major social media platforms, including their algorithms, formats and growth mechanisms.
• An analytical mindset with the ability to translate performance data into actionable content strategies.

About Delta Exchange

Delta Exchange is a leading digital asset derivatives exchange founded in 2018, offering high-performance trading in Bitcoin, Ethereum and other altcoins with futures, options and innovative derivatives products up to 100x leverage. Backed by renowned investors, Delta serves both retail and institutional clients with enterprise-grade security and deep liquidity.