Performance Marketing Manager

As a Performance Marketing Manager at Mudrex, you own user acquisition strategy for a compliant, transparent, and scalable tokenised assets trading platform serving India. You work in an environment where standard channels like Google and Meta are heavily restricted, and you drive high-intent, active transacting users through programmatic inventory and alternative channels within complex regulatory frameworks.

What you'll do

• Own programmatic and alternative channels by strategizing, executing, and scaling high-impact paid campaigns across DSPs, ad networks, direct publisher inventory, and affiliate ecosystems.
• Drive traded user acquisition with strict focus on bottom-funnel performance, optimizing for deposited accounts, active traders, and customer lifetime value (LTV) rather than top-funnel vanity metrics.
• Identify high-yield programmatic inventory, negotiate direct PMP deals, manage publisher relationships, and optimize ad placements across web and app environments.
• Design and test high-converting messaging and creatives that communicate value while navigating local regulatory and policy requirements.
• Work closely with MMPs and analytics platforms to ensure clean tracking, accurate multi-touch attribution, and robust ad-fraud detection.
• Conduct disciplined A/B testing on landing pages, creatives, funnels, and bids to drive down Cost Per Traded User (CPTU) while scaling volume.

What you bring

• 6-10 years of core performance marketing experience, specifically within Crypto Trading or Real-Money Gaming (RMG) in India.
• Proven track record independently managing and scaling $1Mn+ annual budgets across programmatic and non-traditional channels with unique, insight-based strategies.
• Deep, hands-on expertise with DSPs, direct ad networks, ad exchanges, native advertising platforms such as Taboola and Outbrain, and affiliate marketing.
• First-hand experience delivering compliant campaigns in restricted advertising environments where conventional ad networks cannot be leveraged.
• Strong analytical foundation with hands-on experience using MMPs and Web/Product Analytics platforms.
• Based in or willing to relocate to Bengaluru.

Nice to have

• Hands-on experience working directly with financial or gaming compliance frameworks in India, such as ASCI guidelines and FIU-IND compliance standards.
• Strong established network of direct ad networks, publishers, and programmatic supply partners in the South Asian ecosystem.

About Mudrex

Mudrex is building a compliant, transparent, and scalable tokenised assets trading platform for India, offering crypto, tokenised global stocks, and tokenised commodities for spot and derivatives trading.