Head of Marketing

As Head of Marketing at 9Point Capital, you lead the full marketing function for a crypto derivatives exchange in the portfolio. You own the marketing budget, lead a multi-disciplinary team, and report directly to the CEO. Your mission is to build a bold, crypto-native brand and content engine that attracts active traders and drives trading volume.

What you'll do

• Lead, mentor and manage the marketing team (Social Media Marketer, Performance Marketer, PR and Comms, Content Creators, Graphic Designer), setting clear goals, KPIs and priorities for each role
• Define and execute the marketing strategy and annual plan in line with business goals set with the CEO, owning KPIs around user acquisition, KYC completion, first trade, active traders, trading volumes, CAC, retention and LTV
• Own and manage the full marketing budget across paid media, content production, community, KOLs, events and agencies, allocating spend based on performance and tracking ROI
• Select, onboard and manage agencies across performance, creative, PR, influencer and production, writing sharp briefs, setting clear deliverables and SLAs, and holding teams accountable
• Build a bold, distinctive, crypto-native brand voice and guide content creators and designers to produce sharp, witty, culturally relevant content across memes, reels, shorts, market takes, trader stories and education
• Oversee the exchange's presence across X, Instagram, YouTube, Telegram, Discord and emerging platforms, growing active trader communities and riding market moments with real-time content
• Guide the Performance Marketer on paid acquisition strategy across search, social, app stores, programmatic and crypto-native channels, negotiating media rates and optimising the funnel from first touch to first trade
• Partner closely with the independent Growth team on referral programmes, trading competitions, campaigns and experiments to scale what works
• Lead PR, media relations, thought leadership and presence at industry events, manage communication during market events, and build co-marketing partnerships with crypto projects and platforms
• Ensure robust tracking and attribution across channels with dashboards on funnel and campaign ROI, and work with compliance to ensure campaigns meet VDA advertising guidelines, ASCI norms and platform policies

What you bring

• 6-10 years of marketing experience, with at least 2-3 years leading a marketing team at a crypto exchange, Web3 project, trading app or fintech
• Genuine crypto-native background: you trade, you understand derivatives (futures, perpetuals, options) and you know the ecosystem, its players and culture
• Proven experience leading multi-disciplinary teams across social, performance, content, design and community
• Strong command of budgets with a track record of managing marketing spend and delivering measurable ROI
• Hands-on experience hiring, briefing and managing agencies, KOLs and vendors
• A strong creative eye for current, culturally fluent, social-first content
• Experience overseeing media buying and programmatic advertising, including working with media agencies and negotiating media deals
• Comfort with risk and a willingness to test bold ideas fast
• Analytical ability to own funnel metrics combined with creative talent to build a brand people love
• Knowledge of crypto and financial advertising constraints in India
• High energy, a bias for action, and the ability to thrive in a 24x7 market

Nice to have

• Built a crypto community or social following from scratch
• Personal credibility on Crypto Twitter, YouTube or Telegram
• Run viral campaigns, trading competitions or KOL programmes at scale

About 9Point Capital

9Point Capital is a crypto investment and portfolio company that backs crypto derivatives exchanges and Web3 projects across their portfolio. The role is based in Mumbai and is full-time.