Earn & Wealth Operations Lead

As an Earn & Wealth Operations Lead at Bybit, you drive growth across the Earn & Wealth business unit, scaling user acquisition, engagement, and assets under management (AUM) across products like Savings, Staking, Dual Investment, and Launchpool. You combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance at a leading cryptocurrency exchange serving over 80 million users globally.

What you'll do

• Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
• Build and optimize the full user lifecycle framework from onboarding through first investment, repeat investment, and high-value user upgrade
• Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
• Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
• Design targeted strategies and journeys for different user cohorts
• Drive precision marketing through CRM, push notifications, email, and other engagement channels
• Build and maintain dashboards to track key business metrics including AUM, ARPU, conversion rates, and retention
• Leverage A/B testing and data insights to continuously optimize user journeys and product experience
• Generate structured insights and performance reports to support product and business decision-making
• Partner closely with Product, Finance, and Business Development teams to enhance product capabilities and monetization
• Collaborate with Content, Key Opinion Leaders, and Paid Media teams to amplify growth impact
• Contribute to Go-To-Market strategies for new product launches, ensuring operational excellence across the lifecycle

What you bring

• 3+ years of experience in operations within internet, fintech, or crypto industries (experience with wealth or investment products strongly preferred)
• Solid understanding of financial products, particularly crypto-based offerings such as savings, staking, structured products, and DeFi yield
• Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
• Systems thinking, with the ability to translate business challenges into scalable, structured solutions
• Strong execution capability with a results-driven mindset in fast-paced environments
• Proven experience in user segmentation and lifecycle management
• Excellent written and verbal communication skills in both English and Chinese

Nice to have

• Experience from leading centralized exchange platforms such as Binance, OKX, or Coinbase
• Familiarity with DeFi ecosystems and on-chain yield products
• Proven track record of executing growth campaigns with measurable KPI impact
• CFA or CPA certification, or a degree in finance or related fields

What we offer

• Study Growth Fund supporting your professional development and continuous learning
• Regular team-building activities, workshops, and internal events designed to promote collaboration and innovation
• Global collaboration as part of a diverse, international team
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support through internal job opportunities

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.