Growth Manager - Influencer Program

OKX Europe is building a local influencer program from zero to hero: a curated roster of Tier 1-2 crypto, FinTech and finance voices in key European markets who drive sentiment, amplify launches, and share the brand narrative. As Growth Manager for this program, you own the roster build, the content operations that keep it fed, and the 24-hour response system that activates it during a sentiment event. This is a PR and amplification program, not an affiliate channel.

What you'll do

• Map and rank Tier 1 targets per market: top voices from crypto, FinTech, traditional finance, payments and sports across YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count and excluding anyone already in the Affiliate programme
• Mine competitor amplifiers: identify who consistently amplifies key competitors and their launches, and track top finance and crypto podcast charts per market
• Run direct outreach against the mapped list and manage the inbound portal pipeline
• Acquire and negotiate deals with KOLs
• Build and maintain brief templates per campaign type: launch, promo push, and always-on education
• Maintain a localized asset kit per market including visuals, approved claims, risk warning language, and disclosure wording
• Distribute weekly, monthly, or quarterly narrative refreshes to the full roster
• Own local influencer roster build and management
• Build content operations infrastructure: brief templates by campaign type, localized asset kits, and narrative refresh cadence
• Report on impressions, reach, engagement, and positive share of voice (SOV) per market, tied to program goals

What you bring

• Years of experience running an influencer or creator program, ideally in crypto, fintech or payments
• Proven ability to build a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
• Experience negotiating and retaining creators on a non-cash-per-conversion basis: this is a sentiment, access, merch and community trade, not an affiliate deal
• A data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics
• Comfort being measured on SOV, sentiment, and response speed rather than conversion or ROAS
• Native or fluent proficiency in at least one EEA market language plus English
• A decent understanding of local EU financial-promotion and influencer-disclosure requirements and ability to ensure all content follows brand and compliance guidelines
• Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams
• Ability to collaborate closely with Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners

Nice to have

• Existing relationships with crypto or finance YouTubers, X voices, or podcast hosts in at least one key European market

What we offer

• Competitive total compensation package
• L&D programs and education subsidy for your growth and development
• Various team building programs and company events
• Performance bonus and long-term incentives as part of the compensation package, along with medical, financial, and other benefits depending on the position

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. The company is trusted by hundreds of large institutions seeking access to crypto markets and is backed by its Proof of Reserves. OKX operates across multiple offices globally, united by core principles: We Before Me, Do the Right Thing, and Get Things Done.