Senior User Growth Manager

As a Senior User Growth Manager at HashKey Group, you develop and execute HashKey Exchange's user growth strategy across the full lifecycle of user acquisition, activation, retention, and referral, with a focus on penetrating core Web3 user segments.

What you'll do

• Develop and execute HashKey Exchange's user growth strategy covering the full lifecycle of user acquisition, activation, retention, and referral, focusing on core Web3 user segments
• Build data-driven growth models, establish key performance indicator systems, and continuously optimize customer acquisition cost and lifetime value
• Oversee integrated growth across online channels such as SEO and ASA, and offline channels including KOL partnerships and self-built channel networks
• Manage cross-channel growth strategies including social media platforms like Twitter, LinkedIn, and Xiaohongshu, community operations, and event marketing
• Design growth flywheels for retail, institutional, and corporate clients, including partner programs and referral incentive systems
• Establish user insights frameworks leveraging on-chain and off-chain data analytics to identify high-value user characteristics

What you bring

• 8+ years of hands-on user growth experience, with at least 3 years in Crypto, Fintech, or Internet industries
• Minimum 3 years of social media operations expertise across global platforms such as Twitter and LinkedIn, and domestic platforms such as Xiaohongshu
• A proven track record building growth systems for high-activity, high-volume trading platforms across online and offline channels
• Proficiency in analytics tools including Google Analytics and Mixpanel
• Deep understanding of Crypto, Exchange, and blockchain infrastructure ecosystems and regulatory compliance frameworks
• Fluency in both English and Chinese for business negotiations and technical documentation