Growth Marketing Lead

As Growth Marketing Lead at Jito Foundation, you own the measurable side of how users find, activate, and stay with JTX, Jito's consumer trading app on Solana. You lead paid acquisition, lifecycle and email programs, and the experimentation framework that ties them together, working alongside an exceptional marketing team that owns brand, creative, social and events.

What you'll do

• Own lifecycle and email programs end to end: calendar, segmentation, automated flows (onboarding, activation, reactivation), deliverability, compliance and reporting.
• Run a disciplined A/B testing program across email, landing pages, ads and onboarding, with hypothesis-driven tests, proper sample sizing, and written analysis of results that inform creative decisions.
• In partnership with Data Scientists, build and maintain the growth dashboard covering acquisition, signup, activation, retention and trading volume by channel and cohort. Own attribution, UTM standards, and pixel and event configuration (PostHog, Google Analytics, X) with Product and Engineering to ensure reliable data flowing into dashboards.
• Plan, launch, and optimize paid campaigns across channels suited to a crypto consumer product. Own budget allocation, CAC and payback targets, and creative testing cadence within crypto advertising platform constraints. Serve as the primary point of contact for advertising partners.
• Own the marketing technology stack including vendor selection, relationship management, and documentation of all tools and systems.
• Build and maintain the LTV:CAC framework that guides investment decisions. Develop cohort-based LTV models by channel, acquisition period, and user segment using trader fees and retention data. Set CAC and payback targets, define performance gates for scaling or discontinuing channels, and run regular LTV:CAC and ROI reviews with leadership.
• Run launch operations checks on every campaign to ensure links, segments, tracking, and compliance requirements are correct before anything ships.
• Turn weekly results into reports on what to scale and what to cut, and feed those learnings into creative briefs to sharpen the entire team's work.

What you bring

• 6-8+ years in growth, performance, or lifecycle marketing at a consumer product.
• Consumer fintech, brokerage or trading experience.
• Hands-on paid acquisition experience, including budget ownership and channel-level optimization.
• Hands-on experience with an ESP/CRM such as Customer.io, Braze, or Klaviyo.
• Strong analytical skills in product analytics (Amplitude, Mixpanel, or similar) and statistical literacy around experimentation.
• Exceptional attention to detail and a process mindset; you catch broken links before they ship and build processes others can run.
• Ability to build systems from scratch in a fast-moving startup.
• Clear written communication; you can explain data to non-analysts.

Nice to have

• Experience in crypto, especially at a centralized exchange or trading platform such as Coinbase or OKX, including running paid and lifecycle within crypto advertising restrictions and compliance review.
• Familiarity with Solana or on-chain analytics.
• Understanding of referral and affiliate program measurement.

About Jito Foundation

Jito Foundation builds JTX, a consumer trading app on Solana that launched in July 2026. JTX is Jito's first consumer product.