Senior Marketing Executive

As a Senior Marketing Executive at GRVT, you'll turn marketing ideas into campaigns and content that capture attention, engage the right audience, and drive real business growth. You'll work across growth initiatives, campaign planning, content creation, video, and product marketing, helping GRVT turn complex Web3 trading products into compelling stories that resonate with audiences globally.

What you'll do

• Plan and execute marketing campaigns to support product launches, feature releases, user acquisition, activation, and retention across social media, website, email, community, and other channels.
• Translate marketing objectives into actionable campaign ideas, messaging, and channel plans; monitor performance and identify opportunities to improve reach, engagement, conversion, and ROI.
• Develop engaging content ideas and marketing materials across formats, including social posts, short-form videos, product explainers, and promotional creatives.
• Create and adapt content with designers, video editors, and other stakeholders; stay on top of Web3 trends, industry narratives, and competitor activities to identify relevant content opportunities.
• Develop concepts and briefs for short-form videos, product demos, and campaign videos, supporting production from ideation and scripting through to editing and distribution.
• Work with Product Marketing, BD, Design, and Growth teams to translate product updates and business priorities into effective marketing initiatives; simplify complex trading and Web3 concepts into clear, compelling messages.
• Track key marketing metrics (reach, engagement, CTR, conversion, user acquisition, ROI), analyse results to understand what works, and experiment with new content formats and growth tactics.

What you bring

• Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role.
• Strong content instincts and the ability to develop engaging marketing ideas across different formats and channels.
• Experience coordinating or executing marketing campaigns from planning through delivery.
• Familiarity with short-form video, social media content, creative production, or video editing workflows.
• Ability to use performance data to evaluate campaigns and improve results.
• Strong written and verbal communication skills, with the ability to simplify complex ideas.
• Ability to work independently, manage multiple priorities, and move quickly.

Nice to have

• An understanding of Web3, crypto, financial markets, or trading products.
• Experience using AI-powered tools for content development, creative production, or marketing workflows.

About GRVT

GRVT is building in the Web3 trading landscape, creating products and campaigns that stand out and convert attention into product adoption and trading activity.