Growth Marketing Manager

As a Growth Marketing Manager at Crypto Banter, you own the performance and execution of Meta Ads strategy for HIGHER!, a new business branch on a mission to help people change their lives through dopamine-fueled, 1-7 day challenges across crypto, AI, trading and beyond. You'll scale HIGHER! beyond the existing audience by masterminding end-to-end campaigns on Meta, warming cold traffic through sophisticated funnels from the initial ad to product conversion.

What you'll do

• Own the full-funnel architecture by designing the entire user journey from paid acquisition strategy through to the channels and funnels that support the challenge business, including end-to-end campaigns, high-converting landing pages and email sequences that carry leads to sign-up
• Lead creative quality control by owning the hooks, angles and core performance copy, partnering with designers and editors to ensure every ad lands with the psychology of the target audience
• Drive performance and ROI by tracking metrics daily to ensure you're generating revenue, shifting budget and tweaking funnel logic based on hard data
• Set the audience strategy by identifying new audience segments, running the warming strategy for the existing audience, and understanding how to move users through the funnel using simple quizzes and commitment hooks to maximise conversion
• Execute lifecycle journeys by making the transition from Meta lead to challenge participant seamless and owning the tools and tracking that keep users engaged from first click through to the final product

What you bring

• Deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars or digital challenges
• An info-product mindset: you understand the story-driven nature of selling a challenge or transformation versus a standard SaaS product, and how to use urgency and value to drive sign-ups
• An analytical, numbers-driven approach: you base every decision on data and can spot a leak in the funnel before it hits the bottom line
• Technical funnel-building skills: you are comfortable with Typeform, landing page builders and CRM software to build the infrastructure behind your funnels
• Creative strategy expertise: you can spot a generic ad from a mile away and know how to brief and iterate on high-performance creative that stops the scroll and converts
• Category experience working with audiences and campaigns across finance, crypto, trading, e-products or ecommerce
• Clear communication in UK English, a bias to action and the ability to thrive in a lean, high-output team where you own the results

Nice to have

• Understanding of search, SEO and Google campaigns
• Exchange experience
• Understanding of trading

About Crypto Banter

Crypto Banter is launching HIGHER!, a new vertical focused on helping people change their lives through challenges across crypto, AI, trading and beyond. The business is in early stages and scaling rapidly, with a proven model now expanding across multiple categories and hosts.