Head of Marketing (Payment/ Fintech/Web3)

As Head of Marketing at a fast-growing, regulated fintech and Web3 payments company operating across Southeast Asia and Greater China, you own the company's brand and public presence end-to-end. You build a single, coherent narrative that resonates with B2B payments audiences, B2C users, and the broader Web3 and fintech community. You report directly to the CEO with full ownership of brand, PR, events, social media, community, and a team of three to five.

What you'll do

• Define and steward the company's global brand positioning, messaging architecture, and tone of voice across all audiences, including merchants, enterprise partners, regulators, investors, and prospective talent; own brand guidelines and the design system to ensure consistency across all touchpoints
• Lead media strategy and manage PR agencies and freelancers across key markets; build and maintain relationships with tier-1 fintech, payments, crypto, and business media regionally and globally; plan and execute major announcements including spokesperson preparation and issues management in coordination with Legal and Compliance
• Own the annual events calendar spanning major industry conferences, company-hosted events, merchant workshops, partner roundtables, and community meetups, and run each event end-to-end against pipeline and partnership outcomes
• Drive the company's social media presence across LinkedIn, X, Instagram, YouTube, and relevant regional platforms, including strategy, content calendar, publishing, and paid social where ROI is clearly justified
• Build a content engine covering product education, regulatory explainers, merchant case studies, market commentary, and short-form video; grow followers, engagement, and inbound enquiries
• Develop and grow the merchant and partner community through ambassador programmes, referral loops, user groups, and online communities; convert merchants into brand advocates through co-marketing, testimonials, and joint campaigns; serve as the structured feedback loop from community into Product and Sales
• Position the CEO and senior leadership as thought leaders through speaking opportunities, bylines, panels, and podcasts
• Lead, coach, and grow a team of three to five across brand and design, content and social, and events; own the marketing budget, agency and vendor roster, and marketing technology stack; ensure all external communications meet MAS and other applicable regulatory marketing requirements

What you bring

• At least eight years of marketing experience, including a minimum of three years in a team leadership capacity, with a strong track record spanning brand, PR and media relations, events, social media, and community
• Demonstrated experience marketing within a regulated financial services environment such as fintech, payments, banking, or Web3 and digital assets, with confidence navigating compliance requirements
• Strong regional exposure across Southeast Asia and Greater China, with genuine understanding of local media landscapes, digital platforms, and cultural nuances
• Excellent written and spoken English; professional proficiency in Mandarin is strongly preferred, as the role requires regular liaison with Mandarin-speaking media, clients, and internal stakeholders across China and the region
• Data-literate and commercially oriented, able to connect brand and community activity to measurable business outcomes such as pipeline, partnerships, and talent attraction
• Comfort operating in a scale-up environment where you are equally able to write copy, brief a designer, staff a booth, and build a strategy deck within the same week; willingness to travel regionally on a regular basis

Nice to have

• Existing relationships with fintech and digital asset media or key opinion leaders
• Experience launching a brand into a new market or jurisdiction, or marketing B2B merchant acquiring, cards, or stablecoin and payment infrastructure products