Growth Marketing Specialist

As a Growth Marketing Specialist at Illuvium Labs FZCO, you will drive player acquisition and community engagement across an interconnected universe of blockchain-enabled games. This is a hands-on, execution-focused role where you personally own the full marketing funnel, from paid campaigns to community communications, and use data and AI tools to continuously improve performance.

What you'll do

• Plan, launch and optimise paid user-acquisition and direct-response campaigns across advertising platforms, managing budgets, targeting and creative testing against measurable performance targets.
• Manage campaign budgets, audience targeting and creative testing while monitoring acquisition, conversion and engagement metrics.
• Plan and deliver social content, campaign copy, community announcements and email campaigns for launches and player re-engagement.
• Coordinate influencer activity and collaborate with product, design, game development and community teams on campaigns and launches.
• Use AI tools for market research, campaign ideation, content creation, audience analysis and workflow automation.
• Report on campaign performance, share actionable insights and identify new growth opportunities.

What you bring

• Experience running paid advertising or user-acquisition campaigns and optimising them against measurable performance targets.
• Strong knowledge of direct-response marketing, audience targeting, conversion funnels and creative testing.
• Experience delivering social media content and email campaigns, with strong copywriting and communication skills.
• Ability to independently execute campaigns and collaborate with multiple stakeholders in a fast-moving remote environment.
• Confidence using performance data and modern AI tools to improve marketing decisions and execution.
• A genuine interest in gaming and an understanding of player and online community behaviour.

Nice to have

• Experience marketing games, Web3 products, gaming platforms or consumer technology.
• Experience with mobile or PC game acquisition and relationships with gaming creators or influencers.
• Knowledge of attribution, analytics, CRM and marketing automation tools.
• Creative-production skills using Canva, Figma, Adobe products or AI creative platforms.

About Illuvium Labs FZCO

Illuvium is building an interconnected universe of blockchain-enabled games, combining high-quality game development with digital ownership and a global player community.