Web3 Marketing Lead (Multi-Region / English-Speaking Markets)

At Socrates, you lead marketing strategy and market expansion across North America, Europe, South America, and the Middle East for a next-generation Web3 consumer platform spanning AI, content, the creator economy, gaming, decentralized finance, and digital ownership. You drive regional go-to-market execution, represent the company through industry events and partnerships, and build the ecosystem across GameFi and DeFi communities.

What you'll do

• Own and lead the overall marketing strategy and market expansion initiatives across North America, Europe, South America, and the Middle East
• Define regional positioning, go-to-market strategies, and growth roadmaps for the company's products and ecosystem in each target market
• Develop and execute integrated marketing plans covering brand, community, content, partnerships, KOLs, media relations, events, and user acquisition
• Drive user growth and ecosystem adoption through campaigns tailored to GameFi, DeFi, and broader Web3 audiences across multiple regions
• Build and manage relationships with key ecosystem stakeholders, including gaming communities, DeFi protocols, KOLs, creators, media outlets, investors, strategic partners, and industry leaders
• Identify market opportunities, user segments, and growth channels in each region to increase product adoption and community engagement
• Represent the company at relevant Web3, blockchain, gaming, DeFi, and technology events across the covered regions
• Collaborate closely with Product, Operations, Community, Business Development, and Leadership teams to align business objectives with multi-region execution
• Establish marketing KPIs, manage budgets, monitor campaign performance, and deliver measurable business outcomes across markets

What you bring

• 5+ years of experience in marketing, growth, business development, ecosystem development, or community leadership within Web3, crypto, blockchain, or related industries
• Demonstrated experience in the GameFi, blockchain gaming, or DeFi sector
• Proven experience leading multi-region or regional marketing initiatives, go-to-market programs, product launches, or market expansion projects
• Strong understanding of Web3 ecosystems, token economies, decentralized finance, blockchain gaming, community growth, and consumer-facing crypto products
• Strong knowledge of the Web3 landscape in North America, Europe, and ideally South America and/or the Middle East, including communities, exchanges, investors, media, KOLs, and ecosystem partners
• Demonstrated ability to develop multi-market strategy while remaining hands-on in campaign execution and community development
• Native or professional-level English communication skills
• An entrepreneurial mindset with strong ownership, execution, and cross-functional collaboration capabilities
• Preferably based in a European timezone