Regional Head of Marketing, CIS

As Head of Marketing for CoinPoker's CIS region, you build and lead the company's growth across the territory for poker and casino products. You scale user acquisition and brand awareness by turning global strategy into a focused regional plan, recommend budget and hiring, and work closely with central teams while building your own lean regional unit.

What you'll do

• Assess and prioritise opportunities across the region, building a clear view of player segments, competitors, channels and commercial potential
• Build the regional marketing plan in line with global strategy, and recommend the budget, resources and staged hires needed to deliver it
• Test new markets, channels and campaigns quickly, scaling what works and stopping what doesn't
• Work with central paid media, affiliate, agent and partnerships teams to set regional acquisition priorities and grow a high-quality regional player base
• Lead regional brand and community activity, including social channels, community groups, PR, events and sponsorships
• Plan regional promotions and tournament series built around local player preferences and time zones
• Own localisation of regional marketing, from messaging and creative to promotions and community tone, and work with CRM, VIP and Customer Service teams to localise player journeys and support
• Use your regional network to bring in affiliates, agents, creators, poker communities, partners and talent
• Bring regional insight into global strategy, and report on performance, competitor activity and market opportunities

What you bring

• Senior online poker, casino or iGaming marketing experience, with deep knowledge of at least one key market in the CIS region
• A proven track record scaling user acquisition and brand awareness across a market
• Sound judgment assessing complex or emerging markets
• Experience building the case for marketing budget and headcount, and allocating spend against acquisition targets
• Strong command of acquisition economics: CAC, LTV, cohort analysis, rev share and CPA
• An established network across regional poker affiliates, agents, creators and marketing talent, with evidence of how it has driven results
• Experience building a team and leading through influence alongside central teams
• Native fluency in the language of one of the region's key markets, with professional English

What we offer

• Competitive salary and performance-based bonuses
• Flexible working hours and fully remote work
• Professional development opportunities and career growth within a rapidly evolving company
• A collaborative and inclusive team culture

About CoinPoker

CoinPoker is a crypto-poker platform combining advanced blockchain technology with online poker and casino gameplay. Recently backed by substantial investment, the company is expanding its team to capture growth in the online crypto-gaming space.