Head of Growth - Talent Audiences
What marketing roles in crypto pay
39 salaries · our own dataThis role pays $160k-$210k, below the $186k median for marketing roles in crypto on this board.
As Head of Growth - Talent Audiences at TRM Labs, you'll expand TRM's talent brand reach and community presence. This role sits at the intersection of growth marketing, channel strategy, and community activation, ensuring TRM's talent brand reaches the right people at the right time. You'll partner closely with TRM's Talent Brand Storyteller to bring content to life across social channels, events, partnerships, and technical communities, turning talent brand initiatives into measurable engagement and pipeline.
What you'll do
- Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
- Partner with the Talent and Marketing teams to adapt and distribute content across the channels and formats most likely to reach priority talent
- Coordinate TRM's presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
- Build relationships with technical communities, professional networks, universities, and other talent partners
- Produce and host community programs, including meetups, panels, and virtual events
- Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
- Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements
- Identify and test new channels and programs that can expand TRM's reach with priority talent segments
What you bring
- 3-6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
- Experience executing campaigns across social, community, event, or partnership channels
- Strong project management skills and the ability to manage multiple initiatives from planning through execution
- Experience supporting events, sponsorships, meetups, or community programs
- Familiarity with paid social and digital distribution, particularly LinkedIn
- Strong written communication and an understanding of how content should be adapted across different channels
- Ability to use data to evaluate performance and improve campaigns
- High ownership and resourcefulness, with the ability to move quickly in a high-growth environment
Nice to have
- Experience engaging engineering or technical audiences
- Experience using AI tools and agents to accelerate workflows while maintaining quality
What we offer
- Base salary of $160,000-$210,000
- Eligibility to participate in TRM's equity plan
- Minimum 4-hour overlap with EST business hours; async-first communication with synchronous check-ins as needed
About TRM Labs
TRM Labs is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. TRM provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
TRM Labs has 82 open roles on CryptoJobsHQ: 26 in Engineering, 18 in Security and 10 in Legal & Compliance. 84% are fully remote; on-site roles are spread over countries including Germany and Japan. 15 were posted in the last 7 days. The median advertised base salary is $190k, from 32 listings that publish pay.
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