← All jobs
OK

Lead / Expert, DeFi Ecosystem Growth

OKGHK
Type
Full-time
Work setup
On-site
Experience
Lead / Head
Posted
26 days ago

What marketing roles in crypto pay

28 salaries · our own data
median $186k$142k$226k

Most marketing roles in crypto pay between $142k and $226k, with a median of $186k.

As a Lead/Expert in DeFi Ecosystem Growth at OKX, you will join the global Web3 Growth Team to drive the global growth and ecosystem development of DeFi-related and broader on-chain initiatives. This is a global role working across Product, Business Development, Marketing, Engineering, and other teams in multiple countries and regions to develop product, user, and ecosystem opportunities.

What you'll do

  • Define and drive global growth strategies for DeFi-related products and ecosystem initiatives.
  • Develop a deep understanding of Web3 users, products, and ecosystem trends and identify opportunities to support adoption and ecosystem development.
  • Partner with global Product, Engineering, Business Development, Marketing, and other teams to drive strategic product and ecosystem initiatives.
  • Build and maintain long-term relationships with relevant protocols, projects, technology teams, and ecosystem partners.
  • Provide industry and user insights to inform product positioning, user experience, go-to-market, and ecosystem strategies.
  • Support global ecosystem initiatives, partnership programs, and go-to-market projects.
  • Stay ahead of developments across DeFi and the broader Web3 industry and translate emerging trends into relevant growth opportunities.
  • Use data, user feedback, and market insights to evaluate and continuously improve growth strategies.
  • Independently lead high-impact global and cross-functional initiatives from strategy through execution.

What you bring

  • 6+ years of experience across internet, FinTech, Crypto/Web3, or related industries.
  • Strong understanding of DeFi, Web3 products, and public blockchain ecosystems, supported by relevant industry experience.
  • Experience across Growth, Product Operations, Ecosystem, Business Development, or related functions.
  • Strong product mindset, with the ability to understand user needs and partner effectively with Product teams on growth opportunities.
  • Strong familiarity with the global Web3 ecosystem and the ability to build effective relationships with projects and industry partners.
  • Strong analytical and structured problem-solving capabilities.
  • Excellent cross-functional communication and stakeholder management skills.
  • Ability to independently drive complex initiatives in a fast-moving, cross-regional environment.
  • Fluent English with the ability to collaborate effectively with global teams and partners.

What we offer

  • Competitive total compensation package
  • Learning and development programs and education subsidy for your growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is trusted by hundreds of large institutions and is backed by Proof of Reserves. OKX is part of OKG, a group bringing blockchain value to users worldwide through products including OKX, OKX Wallet, and OKLink.

Lead / Expert, DeFi Ecosystem Growth | CryptoJobsHQ