Lead Marketing Engineer

As a Lead Marketing Engineer at Ripple, you'll establish the technical vision and framework for our marketing technology platform. You'll create high-performing, globally scalable experiences that directly boost our go-to-market efforts and support internal teams. Operating at a Staff/Lead level, you'll partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions that enable fast experimentation, increase user acquisition, and gather actionable analytics. You'll lead by example through hands-on coding, system development, and cross-functional leadership.

What you'll do

• Develop and manage the comprehensive technical plan for Ripple's marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.
• Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that increase the marketing team's efficiency and output.
• Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery.
• Compose and build robust data pipelines and integrations with the broader marketing technology stack, including Segment, GA4, Marketo, and Salesforce, to ensure accurate tracking, attribution, and data-driven decision-making.
• Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
• Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
• Build scalable CMS schemas and APIs in Sanity to support modular content creation that serves performance marketing and lead generation funnels.
• Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.
• Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.

What you bring

• 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
• Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures.
• Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs from OpenAI, Anthropic, and similar providers using frameworks like the Vercel AI SDK or LangChain.
• Proven track record of building experimentation frameworks such as Optimizely or VWO, and personalization engines for high-traffic, results-focused websites.
• Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas.
• Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.
• Hands-on experience with headless CMS platforms, especially Sanity, including schema building, GROQ queries, and custom inputs, with a focus on flexible content modeling for marketing teams.
• Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.
• Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.

What we offer

• Competitive salary, bonuses, and equity
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite and virtual programming
• Generous vacation policy, work with your manager to take time off when you need it
• Industry-leading parental leave policies and family planning benefits
• Employee giving match
• Mobile phone stipend
• Professional development budget to support learning
• Flexible in-office collaboration: 10+ days a month, decided by managers and teams
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and team events
• Bi-weekly all-company meetings with leadership
• Team offsites, team bonding activities, and happy hours

About Ripple

Ripple is building a world where value moves like information does today, through crypto solutions for financial institutions, businesses, governments, and developers. The company improves the global financial system and creates greater economic fairness and opportunity for more people worldwide.