Marketing Lead

As a Marketing Lead at HIFI, you'll plan and run the marketing programs that introduce the company's stablecoin infrastructure to fintechs, banks, and financial institutions. You'll own this work end to end, from selecting which industry conferences to attend through to measuring how your efforts drive new customer conversations with sales. This is a hands-on role where you execute programs yourself, manage the marketing budget and tools, and work directly with the sales team to understand which efforts lead to lasting relationships.

What you'll do

• Plan and run HIFI's marketing programs for fintechs, banks, and financial institutions, from first touch through to a conversation with sales
• Own HIFI's presence at industry conferences and events, including selecting which ones to attend, managing logistics, and following up with the companies you meet
• Host HIFI's own events such as customer dinners, roundtables, and webinars that bring payments and finance leaders together
• Manage the website as a channel for new customers, working with design and engineering to improve how visitors find what they need and get in touch
• Produce and distribute content that helps prospective customers evaluate stablecoin payments, using the positioning and messaging set by product marketing
• Run email and digital programs, and maintain the marketing tools and CRM data that support them
• Work with sales to define the customers you want to reach, track how programs contribute to new business, and share what's working with leadership
• Manage the marketing budget and outside partners, including agencies and event vendors

What you bring

• 6+ years of experience in demand generation or growth marketing, ideally at a B2B fintech, payments, infrastructure, or crypto company
• A track record running programs aimed at sophisticated buyers such as product, finance, or treasury leaders at fintechs, banks, or enterprises
• Experience planning and running events end to end, from industry conferences to small executive dinners
• Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the data behind them
• A track record of measuring how programs contribute to new business and adjusting where you invest based on the results
• Strong writing skills and the ability to turn technical material into content that payments and finance audiences find useful
• Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly
• Experience working closely with sales teams on long, multi-stakeholder sales cycles
• Comfort managing a budget and outside partners, and a preference for doing the work yourself rather than directing others
• Comfort operating in a fast-moving environment where priorities shift as the market and the business evolve
• Ability to work in person most days of the week from HIFI's Flatiron office

About HIFI

HIFI is a stablecoin infrastructure company building technology for the next generation of financial products. Founded in 2022 and backed by $37 million in funding including a Series A led by Left Lane Capital, HIFI provides tools for payments and tokenized money products that institutions and enterprises use to move billions of dollars in production environments worldwide.