Marketing Business Partner

As a Marketing Business Partner at HashKey Group, you will be the embedded marketing owner for our core trading platform and global business lines, covering digital asset trading services, institutional and VIP client solutions, ecosystem project partnerships, and global user growth. Sitting at the intersection of business and Group Marketing, you translate commercial and product roadmaps into clear go-to-market plans, oversee multi-regional community and ambassador networks, and drive campaigns from brief to measurable business results.

What you'll do

• Partner directly with business line leads, product managers, ecosystem BD, and growth teams to understand commercial priorities, target user segments, and product launches, then translate business objectives into integrated quarterly and campaign-level marketing plans.
• Distill core platform products and commercial initiatives across digital asset trading services, newly launched assets and product features, OTC and institutional solutions, and ecosystem collaborations into clear value propositions, user-facing messaging, pitch materials, and launch narratives.
• Own the full lifecycle of business-line marketing campaigns, major product and asset announcements, co-marketing activations, and flagship industry events, coordinating across central brand, social media, content, and design teams.
• Oversee and maintain cross-regional communities across Korea, Vietnam, Chinese-speaking regions, Europe, North America, and MENA, including managing external community teams, ambassador programs, KOL networks, monthly operational budget planning, performance evaluation, and payout management.
• Design and run targeted marketing initiatives from online growth campaigns and partner co-marketing to closed-door VIP salons and industry roundtables that directly support user acquisition, platform activity, and key client retention.
• Serve as the single point of contact between assigned business units and Group Marketing, managing briefs, priorities, timelines, and budgets to ensure central creative and channel resources focus on the highest-impact business needs.
• Define clear KPIs for every campaign and launch across brand reach, community engagement, campaign conversion, user growth, and business contribution, then run structured post-mortems and feed insights back into business and marketing strategy.
• Work closely with Legal and Compliance to ensure all external messaging, product claims, and promotional materials strictly adhere to regulatory standards across Hong Kong, Singapore, MENA, and other overseas jurisdictions.

What you bring

• A bachelor's degree or above in marketing, business, finance, communications, or a related field.
• 4-7 years of experience in crypto/Web3 platform marketing, product marketing, business marketing, or integrated growth marketing at a major digital asset platform, fintech, or global technology company.
• Proven experience acting as a business partner or dedicated marketing lead for revenue-generating trading or platform business units, with a strong track record of owning go-to-market launches, partner campaigns, and regional community growth end to end.
• Strong commercial acumen: you understand digital asset trading products, user growth funnels, liquidity/VIP services, and ecosystem operations, not just surface-level promotional tactics.
• Excellent project management and stakeholder management skills, comfortable aligning business leaders, product teams, BD, external KOL and community teams, compliance, and creative specialists.
• Full professional proficiency in both English and Chinese (written and spoken), with the ability to craft sharp bilingual briefs and positioning copy.

What we offer

• Full-time position based in Hong Kong

About HashKey Group

HashKey Group is a leading licensed digital asset financial group in Asia with businesses spanning regulated digital asset trading platforms, asset management, on-chain financial infrastructure, and tokenisation services. The company is building a premier compliant digital asset ecosystem across Hong Kong, Singapore, MENA, and global markets.