Marketing Manager

As a Marketing Manager at Cryptonow, you drive growth across the European Cryptonow Brokerage Platform and Crypto Gift Cards. You plan, execute and optimise marketing campaigns across digital and offline channels, ensuring all communications meet MiCAR requirements. Reporting to the CMO, you work closely with Sales, Product, Compliance, Design and external agencies to build brand awareness, customer acquisition, activation and retention across more than a dozen European markets.

What you'll do

• Plan and execute integrated marketing campaigns across markets with clear targets for acquisition and activation
• Manage marketing channels including social media, email, CRM, website and SEO, paid media and influencer collaborations
• Run and optimise paid campaigns with a focus on efficient customer acquisition
• Test and improve landing pages, emails and offers to increase conversion
• Develop CRM campaigns to increase retention
• Create and steer content, copy, visuals and video together with internal designers and external agencies
• Coordinate localisation of campaigns and content for European markets in line with local tone of voice
• Support market launches in new countries with marketing plans and launch campaigns
• Support PR activities including press releases, media requests and partner communication
• Track performance along the funnel
• Manage campaign budgets, agencies and external service providers

What you bring

• At least 5 years of experience in marketing, ideally in fintech, crypto, payments or consumer brands
• Proven experience planning and executing multi-channel campaigns, online and offline
• Hands-on experience with digital marketing, including paid media, email marketing and analytics tools
• A track record of campaigns that delivered measurable results in acquisition or conversion
• Strong project management skills and the ability to manage several markets and deadlines in parallel
• Experience briefing and managing agencies and freelancers
• An analytical mindset and confidence working with KPIs, including A/B testing experience
• Fluent English and German
• An interest in crypto and fintech

Nice to have

• Experience in a regulated industry such as financial services, MiCAR compliance, gambling or pharmaceuticals
• Additional European languages

What we offer

• High ownership: you shape how crypto is presented in thousands of stores across Europe
• Offices in Vienna, Austria and Zug, Switzerland
• Competitive compensation and opportunities for professional growth
• 3 extra holiday days (Health Days)
• European, strong team culture

About Cryptonow

Cryptonow has been making crypto easy and accessible since 2017. The company operates the European Cryptonow Brokerage Platform and Crypto Gift Cards, which are sold in thousands of retail stores across Europe and serve customers in more than a dozen European markets. Cryptonow holds the MiCAR licence from the FMA (Financial Market Authority), ensuring compliance with the highest EU regulatory standards, and has offices in Austria and Switzerland.