Marketing Manager (Retail)

As a Marketing Manager (Retail) at Cryptonow, you drive point-of-sale campaigns across Europe to make our Crypto Gift Cards visible and actively sold in thousands of retail stores. You report to the CMO, work closely with Sales, Compliance, Design and retail partners' marketing teams, and ensure every campaign meets MiCAR requirements for crypto-asset marketing communications.

What you'll do

• Plan and manage the annual POS campaign calendar per market and retail partner, aligned with Sales targets and product launches
• Develop and execute in-store campaigns, promotions and seasonal activations such as Christmas offers together with retail partners
• Act as the main marketing contact for retail partners' trade marketing and category teams, providing briefings, timelines and campaign approvals
• Brief and steer the creation of POS materials including displays, card carriers, shelf talkers, posters, digital screens and flyers with internal designers and external agencies
• Manage production, printing and logistics of POS materials across markets, including proof checks and localisation into all relevant languages
• Coordinate co-marketing initiatives with retailers such as retailer leaflets, loyalty programmes, retailer websites and apps, newsletters and joint press releases
• Measure campaign performance including sell-out, activation and redemption rates, and ROI
• Manage the retail marketing budget per market and partner, including forecasting and cost control
• Support new retail launches in expansion markets with launch toolkits and best-practice playbooks

What you bring

• At least 3 years of experience in trade marketing, shopper marketing or retail marketing, ideally in FMCG, consumer electronics, gift cards or payments
• Proven experience running POS campaigns with large retail chains such as supermarkets, drugstores and electronics retailers
• Strong project management skills and the ability to manage several markets, partners and deadlines in parallel
• Experience briefing agencies and managing the production of print and POS materials
• An analytical mindset and confidence working with sales data, KPIs and campaign reporting
• Interest in crypto and fintech
• Fluent English and German, with additional European languages a plus

Nice to have

• Experience in a regulated industry such as financial services, MiCAR compliance, gambling or pharmaceuticals

What we offer

• Offices in Vienna, Austria and Zug, Switzerland
• Competitive compensation
• 3 extra holidays (Health Days)
• Opportunities for professional growth
• European, strong team culture

About Cryptonow

Cryptonow makes crypto easy and accessible to everyone through its European Brokerage Platform and Crypto Gift Cards, sold in thousands of retail stores across Europe. The company holds the MiCAR licence from Austria's Financial Market Authority, and operates offices in Vienna and Zug in the heart of Crypto Valley.