New Media Manager, Social and Community Growth

As a New Media Manager at the Solana Foundation, you'll build Solana's presence beyond X and create content franchises that bring people back. You'll own new platforms and formats-YouTube, TikTok, Instagram, and emerging channels-working at the speed crypto moves. This is a maker's role: you'll write it, shoot it, produce it, post it, and measure it.

What you'll do

• Develop a growth thesis for each new platform, building content specifically for that platform rather than lifting it from X
• Create recurring formats that people subscribe to, rather than relying on one-off posts
• Build a bench of on-camera talent from across the ecosystem, including founders, builders, and creators who can carry a format
• Plan and produce content around Breakpoint, Accelerate, and Hacker Houses, developing the strategy before the event rather than cutting content afterwards
• Develop regional and non-English formats tailored to where audiences already exist
• Turn around content quickly when moments matter, operating in hours rather than days
• Translate audience insights into actionable feedback for the wider team
• Integrate new-platform content into priority campaigns and launches alongside the Social Lead
• Manage editors and contractors to a consistent cadence and within budget
• Create content that clears legal review without losing its edge
• Prioritize retention, subscriptions, and participation as measures of success, treating impressions as a byproduct

What you bring

• Demonstrable success growing a YouTube channel or comparable long-form video presence, with numbers you can show and explain
• Hands-on production skill: you can take an idea to a published video without waiting for an agency
• Native fluency in crypto culture, including the parts that are difficult to explain to outsiders
• A strong instinct for format: you understand why one video works and a near-identical one does not
• Comfort being on camera, or a clear plan for who is
• The judgment to represent a foundation rather than a personal brand, without becoming corporate
• Fluency with AI tooling across scripting, editing, thumbnail iteration, localisation and performance analysis

Nice to have

• You have built an audience of your own
• Editing skill in Premiere, CapCut, After Effects or equivalent
• Experience with non-English audiences and localization
• Strong views on what crypto content gets wrong

About Solana Foundation

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high-performance blockchain delivering fast and friendly user experience without sacrificing security.