Odos - Brand Lead

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. You'll join as Brand & Narrative Lead to take Odos from product to mythos, crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike.

What you'll do

• Own and evolve the Odos brand identity, from tone and visuals to narrative positioning
• Build the Odos story: who we are, what we stand for, and why it matters now
• Define and document brand voice, tone, and messaging guidelines
• Craft memorable taglines, product narratives, and campaign slogans
• Lead the creation of a hero brand video or bold launch campaign
• Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX
• Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency
• Guide agency, content, and design partners (or build your own creative crew)
• Help Odos become unforgettable at conferences, podcasts, Twitter, and beyond

What you bring

• Experience building or evolving a Web3 brand (protocol, product, or media) or creating viral narratives
• Thinking in memes, archetypes, and emotional hooks, not just features
• Agency or startup experience as a brand strategist, creative director, or narrative product marketing manager
• Strong writing skills with the ability to shift tone across platforms (tweets, decks, hero copy)
• A deep understanding of DeFi and the ability to make complex ideas feel intuitive
• A nose for cultural moments and the ability to make them your own
• Experience leading cross-functional initiatives with design, growth, and product teams

Nice to have

• Work experience with or for top blockchain protocols
• Launched brand campaigns, products, or rebrands that the space noticed
• Experience working with content creators, podcasters, and influencers in Web3
• Experience writing narratives or brand decks for founders