SEO Content Lead
What marketing roles in crypto pay
33 salaries · our own dataMost marketing roles in crypto pay between $124k and $247k, with a median of $198k.
As an SEO Content Lead at BC Game, you own the search engine optimisation content strategy across casino, sportsbook and crypto topics. You'll make pages rank, convert and stay compliant across some of the most competitive search markets in the world, and lead the writers and freelancers who bring the strategy to life.
What you'll do
- Set the content strategy for search, running keyword research and content planning across casino, sportsbook and crypto pages
- Lead the SEO content team, including the SEO Content Coordinator, writers and freelancers, setting quality standards so every page ranks, converts and meets brand and compliance requirements
- Work closely with the technical SEO team on on-page optimisation and report on content performance to drive continuous improvement
What you bring
- At least 5 years of experience in SEO content, including proven experience leading a content team
- An iGaming or crypto content background
- Strong keyword strategy and content planning skills
- A sharp editorial eye and high standards for quality
- Experience managing writers and freelancers to deadlines
- Confidence working with technical SEO teams and using data to guide decisions
- Full Australian working rights (permanent resident or citizen); this role does not offer sponsorship
Nice to have
- Experience running multilingual or multi-market SEO content
- Experience with sportsbook content and live sports coverage
- Additional languages
What we offer
- Competitive salary, reviewed annually
- Real ownership of content strategy for a global brand
- Health and wellbeing support
- Brand new, central Melbourne office with snacks and drinks
- Team lunches and regular company events
About BC Game
BC Game is one of the world's leading crypto-first gaming companies, supporting a global community of millions of players with more than 10,000 games and more than 100 cryptocurrencies. Founded in 2017, the company sets the standard for transparency and fairness through provably fair games, shipping constantly across casino, sports and live entertainment.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
BC Game has 4 open roles on CryptoJobsHQ: 2 in Community and 2 in Marketing. All are on-site or hybrid, mostly in Australia. 2 were posted in the last 7 days.
All 4 BC Game roles →- Marketing Manager at K-GROUP · On-site
- Marketing Lead at Binance · On-site
- Head of Organic Growth, Kraken Pro at Kraken · Remote
- Senior Growth Marketer at Coinflow · On-site