Principal Product Manager, Affiliate & KOL - Onshore Markets

As Principal Product Manager for Affiliate & KOL at OKX, you own and scale affiliate and key opinion leader marketing channels across EEA and other onshore regulated markets. Your mission is to drive measurable user acquisition and transaction volume through data-driven optimization and ecosystem building in multi-jurisdictional environments.

What you'll do

• Own the affiliate product strategy for EEA and other regulated onshore markets (AU, SG, UAE, BR, TR), aligned with company-level acquisition, activation, and ROI goals
• Build data-driven systems to measure and optimize affiliate quality, retention, and ROI, giving business development teams real-time visibility into which partners drive sustainable value versus short-term volume
• Own the affiliate product infrastructure, including dashboard, attribution, commission calculation, campaign management, and partner lifecycle tooling across mobile, web, and APIs
• Manage end-to-end affiliate program operations: onboarding, campaign design, incentive experimentation, and cross-market execution
• Design and run scalable affiliate programs with onboarding flows, incentive experimentation, promotional campaigns, and cross-market performance benchmarking

What you bring

• 5+ years in growth, affiliate/partnerships, or product-led growth roles, preferably at a crypto exchange or hyper-growth consumer platform
• A strong product mindset: you think in systems, funnels, and scalability, not just campaigns and deals
• Strong analytical capability: you can design affiliate quality scoring, cohort retention analysis, and ROI models, not just read reports
• Experience driving growth in regulated or compliance-heavy environments, ideally across European or multi-jurisdictional markets
• Fluency in English and Mandarin Chinese

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is part of OKG, a group that brings blockchain value to users worldwide through leading products including OKX, OKX Wallet, and OKLink.