Senior Product Marketing Manager, Infrastructure

As Senior Product Marketing Manager for Infrastructure at Coinbase, you'll lead integrated marketing initiatives for our stablecoin payments, trading, agentic finance, and custody products. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline across content, demand generation, events, and sales enablement.

What you'll do

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products
• Develop and execute go-to-market strategies for payment service providers, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement

What you bring

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination
• Ability to use generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

What we offer

• Annual base salary of $170,765-$200,900 USD, varying by location
• Equity and bonus eligibility
• Medical, dental, and vision coverage, plus 401(k)
• Quarterly in-person working sessions called "surges"
• Remote-first work environment

About Coinbase

Coinbase is building infrastructure to increase economic freedom. The company is remote-first, with teams collaborating across locations worldwide.