Regional Sales

As a Regional Sales Lead at Bybit, you own the affiliate growth strategy and execution for the Mandarin-speaking market, reporting into the global BD team. You'll source and build relationships with crypto communities, KOLs, high-net-worth individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets.

What you'll do

• Proactively identify, recruit, and develop affiliates with communities of high-net-worth clients, professional traders, and active crypto participants
• Source and manage relationships with crypto KOLs, influencers, and media channels; negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit
• Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact and ensure they have access to relevant products such as the OTC desk, VIP programs, and institutional-grade features
• Devise creative, locally-relevant approaches to acquire users, going beyond standard playbooks to find what works in the unique crypto landscape
• Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment; feed insights back to regional and global leadership
• Own and report on affiliate acquisition OKRs (registration, deposit conversion, trading volume, retention) and iterate based on data to improve ROI
• Work closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class

What you bring

• 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services with a demonstrable track record of building affiliate networks or BD pipelines from scratch
• Business development or affiliate management experience; you understand the mechanics of referral economics, commission structures, and partner lifecycle management
• Strong project management skills; you are comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
• A data-driven mindset; you understand acquisition OKRs such as CPA, LTV, deposit conversion, and volume per referred user, and you use segmentation and analytics to optimize performance
• Fluency in Mandarin (non-negotiable); you'll operate between global HQ and local partners daily
• A self-starter mentality; you don't wait for instructions and you find the opportunity and bring the plan

Nice to have

• Previous experience at a crypto exchange; you know how exchange BD works
• Experience working across time zones and cross-cultural teams in a global organization
• Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space
• Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks

What we offer

• Study Growth Fund to support your professional development and continuous learning
• Regular team-building activities, workshops, and internal events designed to promote collaboration and innovation
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support to help build your career path
• A diverse, international team working alongside colleagues from around the world

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.