Senior Content Marketing Manager, Institutional

As Senior Content Marketing Manager, Institutional at the Stellar Development Foundation, you'll be SDF's institutional voice, creating the storytelling, educational, and persuasive content that influences banks, asset managers, and payment companies to build on Stellar. You'll own the institutional content program, working with BD, Growth, Product Marketing, Digital Strategy, and agency partners to move institutions from evaluation to decision.

What you'll do

• Become the institutional voice behind the blockchain for regulated finance by creating case studies, primers, one-pagers, and web experiences that win over the full buying committee, from heads of digital assets and CFOs to risk, compliance, legal, and operations teams.
• Reduce friction at the middle and bottom of the funnel by turning active deals and signed partners into case studies, account-specific collateral, objection handling materials, and follow-up content that moves institutions from evaluation to decision.
• Partner with Product Marketing, Social, Digital Strategy, and agency partners to ensure a single idea ships across every channel: long-form pieces, newsletters, LinkedIn posts, web pages, and short videos.
• Design and own full content motions, including recurring programs such as briefings for institutional decision-makers or ABM content tracks, from concept through distribution and measurement.
• Produce assets that extend SDF leadership's thought leadership, including research and data for essays, charts and exhibits, and derivative cuts for newsletters, web, and social.
• Build invitation copy, outbound sequences, pre-event briefs, and account-specific one-pagers that bring the right partners and prospects to Meridian and institutional roundtables, then create follow-up material that keeps conversations moving.

What you bring

• 7-10 years in content marketing, editorial, or research writing, with at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• A portfolio of institutional-grade work including white papers, case studies, and explainers that analysts and VPs would recommend to their CFO or head of digital assets.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments, explained without jargon.
• Experience partnering with BD, sales, or demand gen teams on ABM, nurture, and account growth.
• A research instinct for proof: you find evidence institutions trust such as analyst research, industry benchmarks, and customer results, and build stories on it.
• A habit of measuring what your content moves, tracking BD usage and target-account engagement to inform what to create next.
• A strategist's view of distribution: you plan where each asset runs across paid, organic, owned, and partner channels before writing, and work with Digital Strategy on paid execution.
• Range across formats including long-form, newsletters, web copy, social, and briefs for designers and video producers.
• Exceptional writing and editing with prose that is declarative, specific, and proof-forward, with no hype.
• Sound judgment on claims: you understand the difference between what a technology enables and what a regulated institution is responsible for.
• The ability to run many projects with many reviewers (product SMEs, legal, executives, and external partners) without losing quality or missing deadlines.

Nice to have

• Experience writing for or working at a bank, asset manager, custodian, market infrastructure provider, or payments company.
• Understanding of how institutions evaluate public blockchains, including multi-chain strategies.
• Experience with AI-assisted content workflows and knowing where they help and where an editor must decide.
• Building content programs that show up in AI search answers, not only in Google results.

What we offer

• Competitive base salary (specific range to be confirmed based on job-related knowledge, skills, experience, and location)
• Lumen-denominated grants
• Comprehensive health, dental, and vision coverage with most plans covered at 100% for employee and dependents
• Flexible time off plus 15 company holidays including a company-wide holiday break
• Generous paid parental leave for all parents, plus paid pregnancy disability leave for birthing parents
• Gym reimbursement of $80 per month
• Life and ADD insurance (up to $50K)
• Short and long-term disability
• 401K with 4% match
• Health and Dependent Care FSA accounts
• Commuter benefits with $250 per month employer contribution
• Health Savings Account (HSA) with monthly employer contribution
• Family building benefits through Kindbody
• Wellbeing benefits including One Medical, Rightway, and Headspace
• Learning and development budget of $1,500 per year
• Daily lunch and snacks in office
• Company retreats

About Stellar Development Foundation

The Stellar Development Foundation is a non-profit organization working to create equitable access to the global financial system through blockchain technology. The Stellar network is a decentralized, fast, scalable platform built for financial products and services that allows builders and financial institutions worldwide to issue assets and send and convert currencies in real time. SDF supports the continued development and growth of the Stellar network and serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and entrepreneurs building on Stellar through tooling, funding, and strategic collaborations.