Senior Content Marketing Manager, Institutional

As Senior Content Marketing Manager, Institutional at the Stellar Development Foundation, you'll be the institutional voice behind Stellar, the blockchain built to run regulated finance. You'll own the content program that influences banks, asset managers, and payment companies to build on Stellar, working with business development, growth, product marketing, and digital strategy leaders to move institutions from evaluation to decision.

What you'll do

• Become the institutional storyteller, creating case studies, primers, one-pagers, and web experiences that win over buying committees at issuers, asset managers, banks, and payment providers, from heads of digital assets and CFOs to risk, compliance, legal, and operations teams.
• Build enablement content that moves institutions from evaluation to decision, turning active deals and signed partners into case studies, account-specific collateral, objection handling material, and follow-up assets.
• Partner with Product Marketing, Social, Digital Strategy, and agency partners to ship unified ideas across every channel: long-form pieces, newsletters, LinkedIn posts, web pages, and short videos.
• Design and own full content motions, building recurring programs such as briefings for institutional decision-makers or ABM content tracks from concept through distribution and measurement.
• Produce assets that extend SDF leadership's thought leadership, including research and data for essays, charts and exhibits, and derivative cuts for newsletters, web, and social.
• Build event-driven outreach content, including invitation copy, outbound sequences, pre-event briefs, and account-specific one-pagers for Meridian and institutional roundtables, plus follow-up material to keep conversations moving.

What you bring

• 7-10 years in content marketing, editorial, or research writing, with at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• A portfolio of institutional-grade work: white papers, case studies, and explainers that an analyst or VP would recommend to their CFO or head of digital assets.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments, explained clearly without unnecessary jargon.
• Experience partnering with business development, sales, or demand generation on ABM, nurture, and account growth.
• A research instinct for proof, finding evidence institutions trust such as analyst research, industry benchmarks, and customer results.
• A habit of measuring what your content moves, tracking BD usage and target-account engagement to inform your next decisions.
• A strategist's view of distribution, planning where each asset runs across paid, organic, owned, and partner channels before it's written.
• Range across formats: long-form, newsletters, web copy, social, and briefs for designers and video producers.
• Exceptional writing and editing with declarative, specific, proof-forward prose and no hype.
• Sound judgment on claims, understanding the difference between what a technology enables and what a regulated institution is responsible for.
• The ability to run many projects with many reviewers, product SMEs, legal, executives, and external partners without losing quality or deadlines.

Nice to have

• Experience writing for or working at a bank, asset manager, custodian, market infrastructure provider, or payments company.
• Understanding of how institutions evaluate public blockchains, including multi-chain strategies.
• Experience with AI-assisted content workflows and knowing where they help and where editorial judgment still leads.
• Track record building content programs that show up in AI search answers, not only in Google results.

What we offer

• Competitive base salary, with range determined by job-related knowledge, skills, experience, and location
• Lumen-denominated grants
• Competitive health, dental, and vision coverage with most plans covered at 100% for employee and dependents
• Flexible time off plus 15 company holidays including a company-wide holiday break
• Generous paid parental leave for all parents, plus paid pregnancy disability leave for birthing parents
• Gym reimbursement of $80 per month
• Life and accidental death and dismemberment insurance up to $50K
• Short-term and long-term disability coverage
• 401K with 4% match
• Health and Dependent Care FSA accounts
• Commuter benefits with $250 per month employer contribution
• Health Savings Account (HSA) with monthly employer contribution
• Family building benefits through Kindbody
• Wellbeing benefits including One Medical, Rightway, and Headspace
• Learning and development budget of $1,500 per year
• Daily lunch and snacks in office
• Company retreats
• Hybrid work arrangement

About the Stellar Development Foundation

The Stellar Development Foundation is a non-profit organization supporting the Stellar blockchain, a decentralized, fast, and scalable network built for financial products and services. Founded in 2014, SDF works with builders, financial institutions, and ecosystem members including NGOs, corporations, universities, and governments to create equitable access to the global financial system through blockchain technology.