Senior Creative Strategist, Performance Marketing

As a Senior Creative Strategist at Cantina Labs, you will drive the creative quality and strategic direction of our paid performance marketing campaigns. You'll manage external agencies and in-house creative teams to deliver high-impact creative that drives downloads and user engagement for Cantina, our flagship social AI platform.

What you'll do

• Produce and direct scaled creative across all performance marketing surfaces, including Meta, TikTok, YouTube, and mobile ad networks, managing multi-million dollar ad spend
• Develop performance creative concepts built on intimate understanding of Cantina as a product and platform and its consumer use-cases
• Build and own processes for producing high-volume, iterative ads leveraging both traditional and AI-generated production
• Define creative strategies and vision for AI-generated ads
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns
• Set the creative inputs across creative testing plans to optimize creative output
• Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership
• Oversee the quality control process for in-house and external creatives by creating scalable creative review processes and quality standards that maintain excellence at high volume
• Stay up-to-date on emerging technologies, production methods, and best practices in performance creative and performance marketing

What you bring

• 5+ years of experience in creative direction for performance marketing
• Experience building creative testing frameworks and production pipelines at scale
• A bias for clear systems and processes
• Active use of AI tools, automation, and workflows
• Data fluency: ability to build infrastructure to ingest campaign performance data and translate insights into creative direction
• A demonstrated portfolio of high-performing performance creative, particularly short-form video ads
• A deep understanding of the consumer marketing landscape and channels such as Meta and TikTok
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• Demonstrated ability to drive measurable impact through creative quality improvements combined with quantitative performance improvements

What we offer

• Annual base salary range of $150,000-$200,000, with compensation determined based on skills, experience, job scope, location, and competitive market data
• Generous company equity
• Medical, dental, and vision insurance with 99.99% of premiums covered by Cantina
• 42 days of paid time off: 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
• Generous parental leave and fertility support
• 401(k) retirement savings plan
• Lifestyle spending account of $500 per month
• Complimentary lunch and snacks for in-office employees
• One Medical membership

About Cantina Labs

Cantina Labs is a social AI company developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism in how people tell stories, connect, and create.