Senior Manager, Marketing Analytics

As a Senior Manager of Marketing Analytics at Ripple, you'll own the analytical backbone of our growth marketing engine. Reporting into the Director of Marketing Operations and Demand Generation, you'll lead measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive confidence in our marketing performance. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel, while championing AI-powered tools to automate workflows and accelerate insight generation at scale.

What you'll do

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with RevOps, Business Intelligence, and Marketing Operations teams to use Salesforce, Tableau, MCI, and other platforms to build reporting that connects spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

What you bring

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modeling, anomaly detection, or automated insights
• Strong proficiency in data visualization tools such as Tableau, Looker, or similar platforms
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL; experience with Python or R is a plus
• Proven track record leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
• Strong cross-functional collaboration skills, comfortable moving between strategy meetings and data models

What we offer

• Competitive salary, bonuses, and equity
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
• Professional development budget to support learning
• R&R days to rest and recharge
• Generous wellness reimbursement and weekly onsite and virtual programming
• Generous vacation policy, work with your manager to take time off when you need it
• Industry-leading parental leave policies and family planning benefits
• Employee giving match
• Mobile phone stipend
• In-office collaboration with flexibility for managers and teams to decide which 10+ days a month they come in
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and team events
• Team offsites, team bonding activities, and happy hours
• Bi-weekly all-company meetings with business updates and leadership Q&A sessions

About Ripple

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. The company is improving the global financial system and creating greater economic fairness and opportunity for people worldwide.