Social Media Lead

As Social Media Lead at BIT, you direct group-level social media strategy, channel governance, and brand presence across BIT Group and its diverse business units, including Asset Management, Brokerage, Custody, Security, RWA/MatrixDock, and Payments. Operating as a core mid-office shared capability, you build enterprise authority, brand equity, thought leadership, and institutional reputation across global digital channels rather than focusing on retail user acquisition.

What you'll do

• Oversee and manage end-to-end corporate and multi-business-unit social media campaigns from conceptualization to live deployment, ensuring brand alignment, institutional tone of voice, and visual consistency across all shared properties
• Define, track, and analyze core brand and engagement KPIs including institutional reach, engagement quality, sentiment, and share of voice across all group social platforms
• Continuously evaluate social performance data, market sentiment, and industry shifts to adjust, refine, and optimize ongoing social strategies in real time
• Define and execute the master social media strategy for BIT Group, ensuring distinct positioning and tailored narratives for individual business units
• Serve as the centralized social media partner for Business Unit Leads, Product Managers, and Business Partners, translating B2B product launches, institutional partnerships, and technical updates into compelling social narratives
• Elevate C-suite and leadership visibility across LinkedIn and professional channels through ghostwritten thought leadership posts, panel highlights, and commentary on industry regulation and macro trends
• Focus on brand presence, industry credibility, and institutional engagement on key channels including LinkedIn, X/Twitter, and YouTube, prioritizing brand trust and industry standing over retail acquisition
• Coordinate centralized assets with the Creative Hub, align messaging with PR Leads, and integrate narratives developed by the Content Hub across social touchpoints
• Monitor industry conversations, competitor positioning, and brand sentiment; maintain real-time protocols with Legal, Compliance, and PR to manage corporate reputation and mitigate public risk

What you bring

• 7-10+ years of progressive social media management and brand communications experience, with at least 2+ years leading group-level or multi-brand social initiatives
• Proven background in B2B Fintech, Digital Assets, Institutional Custody, Asset Management, Capital Markets, or Enterprise Tech, with experience driving enterprise reputation rather than consumer or retail acquisition
• Track record of operating in a mid-office or shared-services capacity, managing competing priorities and delivering social support to multiple internal business units concurrently
• Demonstrated experience advising C-suite executives and senior business unit leaders on personal branding, thought leadership, and crisis communication on digital channels
• Proven ability to establish and enforce social media guidelines, compliance workflows, and brand safety policies across multiple brands or subsidiaries
• Mastery of institutional-grade social communications, particularly professional executive positioning on LinkedIn and institutional narrative building on X/Twitter and YouTube
• Proficiency in setting up attribution models, auditing social analytics dashboards, and translating qualitative brand sentiment and quantitative metrics into actionable strategy pivots
• Strong working literacy in digital asset custody, real-world assets (RWAs), tokenization, cybersecurity, prime brokerage, and payment rails
• In-depth understanding of compliance boundaries, financial promotions regulations, and confidentiality standards for corporate communications
• Expertise with enterprise listening, scheduling, and analytics tools such as Brandwatch, Sprout Social, or Meltwater
• Skill in directing internal design and content teams to produce high-caliber infographics, corporate carousels, and video snippets suitable for an institutional audience
• Ability to manage expectations and provide consultative guidance to senior business unit heads and internal leadership with clarity and diplomacy
• Strong editorial filter to evaluate corporate sensitivity, market impact, and regulatory exposure before publishing
• Highly organized in managing multiple simultaneous content pipelines and requests from distinct business units without compromising brand quality
• Builds effective working relationships across distributed internal teams, acting as a supportive partner rather than an operational bottleneck
• Remains level-headed, structured, and deliberate during industry crises, market volatility, or corporate announcements

About BIT

BIT, formerly Matrixport, is a global digital asset financial services and infrastructure group headquartered in Singapore and founded in 2019. The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume, offering custody, trading, asset and wealth management, liquidity and financing solutions, and tokenized real-world assets to institutional and professional investors globally. BIT maintains a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States, and Bhutan.