Social Media Manager

As Social Media Manager at BC.GAME Official, you own the voice of a global crypto-first gaming brand across X, Instagram, TikTok, YouTube and every platform where your community lives. You lead the social team in Melbourne, including a Social Media Coordinator, Designer and Video Editor, setting strategy and brand voice for both the casino and sportsbook.

What you'll do

• Set the social strategy and own the content calendar, planning around sports fixtures, product launches, promotions and audience trends
• Define and protect the brand voice so every post feels unmistakably BC.GAME
• Lead and develop the social team, setting clear targets for reach, engagement and growth, and building processes that let the team publish quickly without compromising quality
• Work closely with Community, Brand and Creative, Product and the wider Marketing team to ensure every post is on-brand, timely and within each platform's rules
• Report on performance to the Head of Marketing and use data to inform strategy

What you bring

• At least five years of experience in social media, including at least two years leading a team
• Intimate knowledge of social media platforms, formats and trends
• Strong iGaming, sports betting or online casino experience
• A proven ability to set strategy and targets, and to deliver against them
• Strong copywriting and a confident editorial voice
• Experience working in a startup or fast-scaling environment, and comfort with changing priorities
• Full Australian working rights (permanent resident or citizen); this role does not offer sponsorship

Nice to have

• Familiarity with crypto and Web3 brands and the communities around them
• Experience running social for a global brand across multiple markets and languages
• Experience with live sports and reactive content

What we offer

• Competitive salary, reviewed annually
• Real ownership of social for a global brand, with the team to deliver it
• Health and wellbeing support
• Brand new, central Melbourne office, stocked with snacks and drinks
• Team lunches and regular company events

About BC.GAME Official

BC.GAME is one of the world's leading crypto-first gaming companies, with a global community of millions of players. Since 2017, the company has grown to support more than 10,000 games and more than 100 cryptocurrencies across its casino and sportsbook platforms, built on provably fair technology and a commitment to moving fast and shaping the industry.