Social Media Manager

At Ripple, you'll manage social media for two of the most-watched brands in crypto: Ripple and XRP. You own the calendar, copy, and conversation across X, LinkedIn, YouTube, Instagram and TikTok, translating institutional credibility and community energy into content people actually want to share. This role sits at the intersection of brand, comms, product marketing and community, requiring you to ship same-day reactive posts during market moments and build multi-week campaigns around major partnerships or product launches.

What you'll do

• Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok
• Write and produce platform-native content (short-form copy, video, motion graphics, threads and community posts) that makes complex payments, stablecoin, custody and tokenization topics clear and compelling
• Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines
• Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate
• Partner with Comms, Legal and Policy on approvals and reactive moments such as regulatory news, market volatility, and partnership announcements where speed and accuracy both matter
• Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns
• Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators
• Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own
• Support executive and spokesperson social presence with drafted content and coaching
• Measure and report on performance (reach, engagement, follower growth, share of voice, sentiment and downstream conversion) and use those insights to sharpen what you publish next
• Handle the operational backbone of social: publishing and listening tools, channel governance, account and vendor onboarding, and regular channel audits

What you bring

• 5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through
• Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one
• Strong visual instincts and hands-on experience briefing or producing video and design assets for social
• Proven track record of growing audience and engagement on X and at least one video-first platform
• Sound judgment and composure in a regulated, highly scrutinized environment (you know what not to post)
• Proficiency with social management and listening tools such as Sprinklr, Sprout Social, Brandwatch, and Later, and with analytics platforms
• Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure
• Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity
• Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments
• Proficiency in Asana, GSuite, Slack, Content Management Systems (Sanity), and AI tools
• Strategic thinking combined with comfort rolling up your sleeves to execute

Nice to have

• Experience in crypto, blockchain or financial services

What we offer

• Annual base salary of $132,000 to $165,000 USD (for New York-based positions), plus competitive bonuses and equity
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
• Employee giving match and mobile phone stipend
• Rest and recharge (R&R) days to rest and recharge
• Generous wellness reimbursement and weekly onsite and virtual programming
• Generous vacation policy (work with your manager to take time off when you need it)
• Industry-leading parental leave policies and family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and team events
• Professional development budget to support learning
• Flexible in-office collaboration (10+ days per month, decided by managers and teams)
• Bi-weekly all-company meetings with leadership

About Ripple

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers. The company improves the global financial system and creates greater economic fairness and opportunity for people worldwide.