Sr Product Manager - Growth Marketing Enablement

As Sr Product Manager for Growth Marketing Enablement at Kraken, you own the connective tissue between marketing and product for Consumer Trading. You shape how millions of people discover and return to Kraken's mobile and web applications, which offer spot trading, margin, futures, staking, and OTC services to both individual investors and institutions globally.

What you'll do

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work
• Design and launch tailored campaign experiences, including in-app and web journeys users land in from push, email, social and paid channels
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run experiments that close the gaps
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement
• Define the acquisition and reactivation metrics that matter, and report on them honestly, including when an experiment does not land
• Unlock new acquisition channels by building the product surfaces they depend on such as paid social, search, affiliates and offline campaigns
• Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics

About Kraken

Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Founded in 2011, it offers spot trading, margin, futures, staking, and OTC services. Kraken is part of Payward, which operates a modern financial infrastructure platform including NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.