Sr Product Manager - Growth Marketing Enablement

As Senior Product Manager for Growth Marketing Enablement at Kraken, you own the connective tissue between marketing and product in the Consumer Trading team. You shape how millions of people discover and return to Kraken's mobile and web applications for spot trading, margin, futures, staking, and OTC services. You define the roadmap, intake model, and standards for how marketing and product collaborate, sitting at the centre of the acquisition funnel where small improvements compound into meaningful growth.

What you'll do

• Own the marketing product roadmap end to end, building the process that turns campaign ideas into shipped product work
• Design and launch tailored campaign experiences across in-app and web journeys from push, email, social and paid channels
• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, driving better conversion
• Own the incentives layer for new and returning users, including offers, referral mechanics, recurring deposits and earn-led campaigns
• Unlock new acquisition channels by building the product surfaces they depend on, including paid social, search, affiliates and offline campaigns
• Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics
• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run experiments to close the gaps
• Improve landing page and search performance, building the product foundations that make paid and offline channels measurable
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement
• Define acquisition and reactivation metrics that matter, reporting on them honestly including when experiments don't land

What we offer

• The opportunity to build something from the ground up with real scope to define how marketing and product work together
• Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins

About Kraken

Kraken is one of the world's longest-standing crypto platforms, founded in 2011 and trusted by over 10 million individuals and institutions globally. It is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks, building one of the most modern and globally accessible financial infrastructure platforms to advance an open, global financial system.