Staff Product Designer - AI Products

As a Staff Product Designer for AI Products at Kraken, you lead the design of elite AI products end to end, shaping a personal finance agent that transforms how people spend, save, invest and live. You own the full design process from discovery through launch, working directly with product, engineering and leadership with real autonomy over outcomes. This is a rare 0→1 opportunity where your choices will define both the products and the people who use them.

What you'll do

• Own design end to end: discovery, concept, prototyping, delivery and launch, with real ownership of the outcome.
• Take products from zero to one, turning early ideas or rough problem spaces into something real that people use.
• Build new AI products for external B2C customers and internal AI products that reshape how Payward operates.
• Thrive in ambiguity: define the problem, set the direction and make calls when no brief has been handed to you.
• Design for non-deterministic experiences where outputs vary and the system doesn't behave the same way twice, shaping how people interact with, understand and trust intelligent systems.
• Create visually rich, forward-thinking work that sets new benchmarks for what AI products can look and feel like.
• Partner directly with product, engineering and leadership to influence strategy and roadmap decisions, not just execution.
• Prototype fast to make ideas tangible, test them and learn, then move to the next one.
• Conduct user research and use customer insights, data and experimentation to decide what to build and improve it after launch.
• Maintain a high bar for craft and user experience in everything you ship.

What you bring

• 7+ years of product design experience, with a portfolio demonstrating exceptional craft and impact.
• A track record of taking products from zero to launch as the lead or only designer, owning the full design process end to end.
• World-class product thinking: comfort with ambiguity, ability to find direction when requirements are unclear, sound decision-making with incomplete information, and adaptability as things change.
• Strong UX and visual design skills, with a proven record of solving open-ended problems with clarity and elegance.
• Advanced prototyping skills and the ability to communicate complex interactions and ideas quickly.
• Experience influencing product strategy and cross-functional decision-making.
• Strong systems thinking and the ability to create coherent, scalable experiences from scratch.

Nice to have

• Experience designing for non-deterministic experiences, such as AI-powered, generative or probabilistic products.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which builds modern financial infrastructure platforms including NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.