US Web3 Channels & Community Lead

As a US Web3 Channels & Community Lead at OKX, you will build OKX's presence across Western crypto communities by developing long-term relationships with key opinion leaders, traders, community leaders, builders, and ecosystem partners. This role positions you as a visible and credible voice in the Western Web3 market, translating those relationships into measurable business outcomes.

What you'll do

• Build and maintain relationships with Western KOLs, traders, community leaders, builders, and ecosystem partners.
• Develop a long-term network of high-quality channels across the US and broader Western crypto market.
• Identify active and influential traders, creators, and community nodes in each market cycle.
• Support go-to-market for DEX, X Layer, Wallet, and other Web3 products through channel activation and community distribution.
• Drive collaborations around new products, assets, campaigns, and ecosystem opportunities.
• Build and operate Western community initiatives, including trader groups, ambassador programs, and local community partnerships.
• Act as an external-facing voice for product updates, ecosystem developments, market opportunities, and community engagement.
• Work closely with Product, Growth, go-to-market, and Ecosystem teams to translate product capabilities into clear market narratives and distribution strategies.
• Collect market and user feedback while maintaining strong judgment on what is strategically relevant.
• Track channel performance and contribute to user growth, trading volume, revenue, and long-term ecosystem retention.

What you bring

• Base location in New York or the Bay Area with the ability to work closely with the local team.
• Deep understanding of Western crypto culture, CT, on-chain trading, Meme, DEX, and community dynamics.
• Strong communication and relationship-building skills, comfortable engaging directly with KOLs, traders, founders, and community operators.
• Execution-oriented mindset, proactive approach, and comfort operating in a fast-moving environment.
• Strong commercial sense and ability to connect channel activities with measurable business outcomes.
• Good product sense and ability to distinguish meaningful user feedback from short-term or low-quality requests.
• Ability to build relationships from zero and follow through until they become repeatable partnerships.
• Strong written and spoken English with the ability to communicate naturally in crypto-native communities.
• High ownership, strong judgment, and a clean professional reputation.

Nice to have

• Experience in Web3 business development, KOL relations, community growth, trading platforms, or crypto ecosystems.
• Established relationships across Western trader, KOL, or community networks.
• Experience living and working in both Asian and Western environments.

What we offer

• Salary range of $178,888 to $214,666, plus performance bonus and long-term incentives.
• L&D programs and education subsidy for your growth and development.
• Various team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is trusted by hundreds of large institutions seeking access to crypto markets and is backed by Proof of Reserves. The company operates globally, united by core principles of We Before Me, Do the Right Thing, and Get Things Done.