VP of Growth
What marketing roles in crypto pay
38 salaries · our own dataThis role pays $275k-$325k, above the $186k median for marketing roles in crypto on this board.
As VP of Growth at Kamino, you turn direct and partner-distributed financial products into sustained growth in funded customers, retained capital and revenue. You set growth strategy across acquisition, activation, retention and cross-product adoption, own the growth plan and investment priorities, and are accountable for measurable business outcomes. This is a senior leadership role for a hands-on builder where you own the growth budget, forecasts and targets, establish measurement and launch foundational programs, then build and lead the team to scale them. Your remit spans lifecycle, referrals, partner distribution and paid acquisition.
What you'll do
- Build and lead the Growth function: set the strategy, operating plan, budget and targets across direct and partner-distributed products, build the initial programs, hire and develop a high-performing team, and hold the function accountable for results.
- Acquire funded customers by building paid acquisition alongside other high-potential channels, owning channel economics, creative testing and conversion across marketing-controlled journeys.
- Build lifecycle and retention through CRM, automation and customer programs that drive repeat use, cross-product adoption, retained capital and reactivation.
- Activate partner distribution by working with Business Development and partners to turn access through wallets, exchanges and financial applications into funded customer activity and revenue.
- Invest against measurable results by owning attribution, experimentation and growth forecasts, making investment trade-offs with senior leadership and Finance, and allocating spending and incentives based on customer quality, incremental growth and payback.
What you bring
- 10+ years of growth experience, including leadership of a multi-channel Growth function for a direct-to-consumer financial product and direct experience serving U.S. customers.
- A proven track record of growing funded customers, retained balances, repeat activity or revenue while maintaining strong acquisition economics and customer quality.
- A track record building and leading a Growth function in a lean company: setting strategy and targets, doing foundational work personally, and hiring and developing the specialists and leaders who scaled it.
- Ability to lead across acquisition and lifecycle, with deep expertise in at least one of paid acquisition or lifecycle, and the judgment to hire strong specialists.
- Experience building CRM and lifecycle systems using segmentation, automation and controlled experiments, and improving conversion across campaign journeys, landing pages, referrals and other marketing-controlled surfaces.
- Ownership of material growth budgets, with strong judgment across attribution, incrementality, cohort quality, customer value, payback and forecasting.
- Sound judgment around customer trust, compliance and platform policies, and clear executive communication across Marketing, Product, Design, Data, Finance and Business Development.
- Daily fluency with AI tools and workflows that improve the speed and quality of your work.
Nice to have
- Direct experience growing crypto, digital-asset or onchain products.
- Experience with financial products where growth depends on funded balances and repeat transactions.
- Experience growing products through another company's customer experience.
- Experience building growth across a connected portfolio of financial products.
What we offer
- Annual base salary of $275,000-$325,000 USD, plus a performance-based bonus and long-term KMNO participation.
- Full-time role based in New York City, working together in the office four days per week.
- Immigration sponsorship may be available for exceptional candidates who meet the experience bar and can work from New York.
About Kamino
Kamino's mission is to create liquidity and utility for every asset. The company runs the largest credit protocol on Solana and the largest credit platform for real-world assets onchain, with more than $650 billion in cumulative transaction volume and more than $20 billion in loans originated. Kamino recently named Yieldstreet co-founder Michael Weisz as CEO and is building a new headquarters in New York to serve institutions and shape the emerging market for tokenized assets.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
Kamino has 4 open roles on CryptoJobsHQ: 2 in Marketing, 1 in Business Development and 1 in Product. All are on-site or hybrid, mostly in the US. 2 were posted in the last 7 days.
All 4 Kamino roles →- Senior GTM Marketing Manager at P2P.org · Remote
- Growth Marketing Lead at Jito Foundation · Remote
- Technical Content Writer at Chic Mic Studios · Remote
- Developer Relations Manager at Circle · On-site
