Growth Marketing Manager

As Growth Marketing Manager at Injective, you will drive the full user growth lifecycle for a soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. You'll convert brand awareness into product usage and expand reach to new audiences, working closely with the Product and Business Development teams to execute growth strategies that drive adoption of the app. Injective is a Layer-1 blockchain built exclusively for financial applications, powering custom tokenized assets, on-chain markets, and DeFi applications designed for speed, interoperability, and real-world utility.

What you'll do

• Develop and oversee Go-to-Market campaign plans
• Lead growth marketing initiatives to drive user acquisition, activation, and engagement, and own the growth and trading metrics behind them
• Analyze user funnels and behavior to identify friction points and opportunities to improve conversion and retention
• Drive organic and creator-led growth through UGC and short-form content on TikTok, Instagram Reels, YouTube Shorts, and X, sourcing, briefing, and scaling creators and influencers who bring real users and liquidity
• Develop and test creator and influencer strategies, including UGC campaigns, partnerships, and performance-based initiatives
• Work closely with the Product team to understand and communicate the product's value proposition
• Conduct market research to understand target audiences, user behavior, and competitive positioning with Product and Business Development
• Work cross-functionally with the Product team to identify and track key growth KPIs
• Build onboarding flows, email drips, and in-app campaigns to improve activation and retention
• Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning
• Conduct competitive and market analysis to identify whitespace and strategic growth opportunities
• Translate growth insights into actionable roadmaps and priorities
• Stay up-to-date with consumer marketing trends, emerging channels, and new growth opportunities

What you bring

• Bachelor's degree in Marketing, Communications, or a related field
• 6+ years of growth marketing experience, ideally in a consumer crypto app
• Proven track record of driving measurable user growth and acquisition
• Strong hands-on experience with UGC, influencer, and creator marketing, particularly across TikTok, Instagram Reels, and YouTube Shorts
• Experience sourcing, managing, briefing, and scaling creator and influencer partnerships
• Experience developing and executing growth strategies for consumer products
• Experience developing growth strategies specifically for fast-paced consumer crypto products
• Experience building and scaling growth loops and acquisition funnels
• Experience creating and executing GTM strategies
• Strong understanding of consumer trends and user behavior
• Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies
• Ability to work collaboratively with cross-functional teams
• Fluency in English

Nice to have

• Creative and strategic thinking with ability to design innovative marketing campaigns aligned with product goals
• Experience growing earlier-stage or lean teams, rather than only heavily funded businesses

What we offer

• Competitive salary and INJ token award
• Remote-friendly work environment with flexible hours
• Health insurance
• Unlimited PTO
• Equipment
• Home office stipend
• Opportunity to work on cutting-edge blockchain technology in the finance industry
• Collaborative team culture with opportunities for professional growth and development
• Global team meetups

About Injective

Injective is a Layer-1 blockchain built exclusively for financial applications, powering custom tokenized assets, on-chain markets, and DeFi applications designed for speed, interoperability, and real-world utility. It is one of the industry's fastest-growing ecosystems.