Campaign Manager, Marketing

As a Campaign Manager, Marketing at Grayscale, you own the end-to-end execution of advertising campaigns across digital and traditional channels. Reporting to the SVP, Marketing, you partner closely with Marketing, Sales, creative teams, and external agencies to ensure every campaign is built, trafficked, and delivered accurately, on time, and on budget. This is a critical operational role focused on flawless execution, cross-functional coordination, and process ownership across the campaign lifecycle.

What you'll do

• Own the end-to-end execution of Grayscale's advertising campaigns, including performance-driven paid media, brand campaigns, and sponsorships such as partner email sends, display placements, and podcast integrations, from kickoff through launch and wrap-up.
• Build and maintain detailed campaign calendars, timelines, and status trackers that track content ownership, creative and compliance approvals, and tagging and trafficking status, coordinating with Sales, Marketing, Compliance, and Comms to keep every campaign aligned to agreed goals and deadlines.
• Manage the operational execution of paid media campaigns including trafficking, tagging, ad serving setup, QA, and launch checklists across search, social, programmatic and display, and direct buys, in partnership with media and creative teams.
• Coordinate the execution of brand advertising campaigns across out-of-home, CTV/streaming, audio, and both traditional and non-traditional channels, ensuring assets, specs, and timelines are met.
• Track campaign performance against established KPIs and budgets, compiling reporting and post-campaign recaps on ROAS, CAC, and other agreed-upon metrics.
• Coordinate day-to-day with agencies and vendors on deliverables, timelines, and specs, ensuring seamless execution and brand consistency.
• Maintain clear documentation of campaign workflows, processes, and best practices, and flag risks or dependencies proactively to keep campaigns on track.

What you bring

• 5-7 years of experience in campaign management, marketing operations, or project management within paid media or advertising, ideally at an ad agency, media agency, or ad ops and trafficking team, with consumer tech or fintech in-house experience also considered.
• Demonstrated success managing the execution of multichannel advertising campaigns, including digital performance and traditional brand campaigns, from planning through launch.
• Deep familiarity with performance marketing platforms such as Google Ads, Meta Ads Manager, LinkedIn, and programmatic and DSPs, along with marketing analytics and attribution tools.
• Hands-on experience with Google Campaign Manager 360 and other ad delivery and trafficking platforms, with a strong understanding of tagging, ad serving, and campaign QA workflows.
• A detail-oriented and organized approach, with strong project management skills and the ability to manage multiple concurrent campaigns and competing deadlines.
• Experience coordinating with agencies and vendors on day-to-day campaign delivery, ensuring deliverables, timelines, and specs are met.

What we offer

• Salary of $140,000-$190,000 annually, based on experience and qualifications.
• Medical, Dental, and Vision coverage.
• A 401(k) retirement plan with company match.
• A generous PTO policy.
• A flexible work environment with remote weeks.
• Fertility and family planning benefits.
• Health allowances.
• Commuter reimbursement.

About Grayscale

Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. by number of products. The firm combines decades of traditional finance experience with digital asset leadership, offering institutional-grade solutions from single-asset exposures to diversified and thematic strategies.