Senior Field Marketing Specialist

As a Senior Field Marketing Specialist at Ripple, you'll plan, execute, and optimize regional field marketing initiatives and account-based marketing campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build Ripple Treasury's presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering measurable results.

What you'll do

• Develop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory
• Own and manage regional marketing budget to maximize ROI and pipeline impact
• Represent Ripple Treasury at key industry conferences and trade associations
• Design and implement account-based marketing strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies
• Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns
• Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives
• Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs
• Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments
• Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression
• Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging
• Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting
• Provide insights and feedback from the field to inform future marketing strategies and product positioning
• Coordinate with the global events team on large-scale conference presence and activations
• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders
• Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

What you bring

• Fluency in either Spanish or Portuguese, with proficiency in both preferred
• 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software
• Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination
• BDR/SDR or sales development background to understand prospecting, outreach, and sales collaboration dynamics
• Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results
• Experience working with enterprise sales teams targeting C-level executives
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Budget management experience with demonstrated ability to prove marketing ROI
• Creative mindset with experience designing memorable engagement tactics such as gifting, direct mail, and experiential marketing

Nice to have

• 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
• Experience marketing to CFOs, Treasurers, Controllers, or finance personas
• Knowledge of treasury management, payments, or financial technology solutions
• Understanding of regional business practices and compliance considerations
• A data-driven mindset with proficiency in marketing analytics and reporting tools
• Experience with AI-powered content tools such as Jasper or marketing automation at scale
• Familiarity with gifting platforms like Sendoso, Reachdesk, or Alyce, or direct mail vendors

What we offer

• Competitive salary, bonuses, and equity
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days to rest and recharge
• Generous wellness reimbursement and weekly onsite and virtual programming
• Generous vacation policy to work with your manager and take time off when you need it
• Industry-leading parental leave policies and family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and plenty of fun events
• A professional development budget to support your learning
• Flexibility to work in-office 10+ days a month, with managers and teams deciding which days work best
• Bi-weekly all-company meetings with business updates and Q&A with leadership
• Team offsites, team bonding activities, and happy hours

About Ripple

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. The company improves the global financial system and creates greater economic fairness and opportunity for more people worldwide.