[EU] Head of Commercial/Business Development

As Head of Commercial/Business Development at Bybit EU, you lead the European commercial strategy, market expansion and revenue growth across regulated digital asset and financial services. Reporting directly to the EU Group CEO, you oversee the European commercial organisation, including Country Managers and their Business Development, KOL, VIP Relationship Management and Community teams. You work closely with Marketing, Product, Operations, Compliance and global Commercial teams to drive growth across European markets.

What you'll do

• Define and execute the European commercial strategy aligned with business objectives, market opportunities and regulatory requirements
• Own commercial targets, revenue growth, trading volumes, customer acquisition and market expansion across European markets
• Identify strategic growth opportunities across retail, active trader, VIP and institutional customer segments
• Lead the European Country Management function, ensuring effective execution of commercial strategies across priority markets
• Define country-specific business plans, growth targets and market development priorities
• Oversee in-country commercial activities, including business development, partnerships, KOL engagement, VIP relationships and community management
• Drive business development initiatives to expand Bybit EU's customer base, trading activity and market presence
• Develop strategic commercial partnerships with relevant fintech, crypto, trading and financial services ecosystems
• Identify new distribution opportunities, customer segments and revenue streams
• Lead European KOL, affiliate and community engagement strategies in collaboration with Marketing
• Build and maintain relationships with key influencers, trading communities and ecosystem partners
• Lead VIP Relationship Management across European markets, focusing on high-value traders and strategic customers
• Develop customer acquisition, retention and relationship strategies for VIP, professional and institutional segments
• Own commercial budgets, sales forecasts, revenue reporting and performance management across European markets
• Establish KPIs covering customer acquisition, activation, trading volumes, retention, revenue and commercial efficiency
• Ensure commercial activities, partnerships and customer engagement comply with applicable European regulatory requirements
• Build and lead a high-performing European commercial organisation, including Country Managers, Business Development, KOL, VIP Relationship Management and Community teams
• Set clear objectives, performance targets and accountability across country and commercial functions
• Act as a key member of the European executive leadership team, contributing to business strategy and sustainable growth

What you bring

• 15+ years of relevant experience in commercial leadership, business development, sales or market expansion, including significant executive experience in crypto, fintech, trading, brokerage or financial services
• Proven experience leading multi-country commercial organisations and delivering sustainable revenue growth across European markets
• Strong understanding of crypto trading, digital assets, derivatives and financial services customer segments
• Demonstrated experience managing Country Managers, business development teams and international commercial operations
• Strong experience developing KOL, affiliate, community and strategic partnership networks within the crypto or trading ecosystem
• Proven track record in VIP relationship management, key account development and high-value customer acquisition and retention
• Strong commercial and analytical mindset with experience managing revenue, trading volumes, customer acquisition, retention and profitability metrics
• Experience developing market entry strategies, commercial partnerships and country-specific growth plans
• Strong understanding of European markets, regulatory requirements and customer engagement within regulated financial services environments
• Proven ability to build high-performing international teams and manage complex stakeholder relationships
• Excellent strategic thinking, negotiation, leadership, communication and stakeholder management skills
• Fluent English, with additional European languages as an advantage
• Bachelor's or Master's degree in Business Administration, Economics, Finance, Marketing, Management or a related field, or equivalent relevant professional experience

What we offer

• Study Growth Fund supporting your professional development and continuous learning
• Internal events including team-building activities, workshops and events promoting collaboration and innovation
• Global collaboration as part of a diverse, international team
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support through internal job opportunities

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.