Head of Organic Growth, Kraken Pro

As Head of Organic Growth for Kraken Pro, you own how the platform gets discovered and how curious traders become active ones. Kraken Pro serves millions of serious traders, but the organic acquisition engine isn't pulling its weight yet. You'll fix that by building and running organic strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to the platform.

What you'll do

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro
• Map the funnel from first touch to first trade, report on conversion metrics clearly, and identify where traders drop off and how to win them back
• Work with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product moments
• Make every growth channel a brand-building one, balancing reach with trust so traders stay active
• Use Kraken Pro like a trader would to understand what makes it better and turn those strengths into growth levers
• Lead a lean, scrappy team by setting direction, coaching, and unblocking while staying hands-on enough to ship, test, and iterate
• Run experiments across channels and funnel steps, double down on what works, and kill what doesn't
• Build clear dashboards and insights that show leadership what's driving growth, what isn't, and what to do next
• Partner with Legal and Comms to ensure compliant, accurate, and aligned messaging across regions and platforms

What you bring

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading, or gaming
• Experience leading a small team in a player-coach role
• Product savvy: you understand how products work, why people use them, and how to turn features into growth
• UX instinct: you can spot friction in a flow and brief Product and Design on how to fix it
• High AI competency to multiply your impact and keep up with demand
• Analytical rigor with funnels, cohorts, attribution, and experimentation; able to turn data into decisions and clear stories
• Speed under pressure: you don't wait for approval cycles
• Breadth as a marketer across SEO, content, social, lifecycle, and partnerships, able to direct the work and roll up your sleeves when needed
• Good taste in knowing which channels and tactics not to pursue
• Familiarity with trading culture and the language traders use
• Strong communication and leadership skills to align cross-functional teams around a shared growth goal

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.