Head of Sales

As Head of Sales at Coinmerce Capital, you are the commercial driving force behind our capital management business, responsible for accelerating capital inflow and expanding our institutional market share. You sit at the intersection of capital raising, investor relations, and commercial leadership, owning capital growth across two funds: the core fund (directional strategy in bitcoin and top digital assets) and the yield fund (market neutral strategy). You lead institutional capital-raising efforts targeting fund-of-funds, family offices, wealth managers, private banks, and brokers, while directing the high net worth individual pipeline. Your goal is to position Coinmerce Capital as the go-to regulated digital asset manager and secure high-value institutional allocations at scale.

What you'll do

• Drive and execute the end-to-end institutional capital raising strategy across national and international markets, building and managing a robust pipeline from initial engagement through subscription.
• Target key decision makers across fund-of-funds, family offices, wealth managers, brokers, and private banks to secure high ticket allocations.
• Represent Coinmerce Capital at investor conferences, allocator events, and industry gatherings.
• Partner with Marketing to organize targeted side events, private dinners, and allocator roundtables to build trusted relationships with high-caliber investors.
• Own and sharpen fund proposition materials in collaboration with Marketing, including pitch decks, factsheets, DDQs, and data room assets.
• Ensure all commercial documentation addresses institutional allocator criteria, due diligence requirements, and regulatory frameworks including MiCAR.
• Gather direct market feedback from investors and feed insights back to leadership to refine offerings, structure strategic partnerships, and identify new capital avenues.
• Lead, mentor, and coach the commercial team, including a Senior Account Manager (private investors) and a Junior Account Manager/Business Developer.
• Set strategic direction and targets for the HNWI distribution stream (€100k+ allocations) managed by your team and supported by marketing.
• Establish clear sales processes, pipeline tracking, and conversion metrics to foster high ownership and accountability.

What you bring

• 7+ years of proven experience in capital raising or institutional sales within a hedge fund, asset manager, or wealth management platform, backed by a strong, verifiable track record.
• Established relationships with fund-of-funds, family offices, wealth managers, or private banks, with international reach being a strong asset.
• Deep understanding of how institutional allocators evaluate alternative strategies, coupled with strong affinity and knowledge of digital asset markets.
• Strong credibility and articulate communication when dealing with sophisticated investors, yet hands-on enough to optimize DDQs or directly reach out to family offices.
• Track record or strong capability in guiding and coaching a small, agile sales team.
• Fluent in Dutch and English (written and spoken).
• On-site presence at the Schiphol-Rijk office (minimum 4 days per week) and willingness to travel internationally for key investor events.
• Work authorisation to work in the Netherlands (visa sponsorship is not available for this role).

What we offer

• A modern office located at Schiphol-Rijk with an open-door policy supporting collaboration and team spirit.
• Free lunch, fresh fruit, and weekly Friday drinks at the company bar.
• Monthly team events and bonding activities.
• Commuting allowance and a solid pension plan.
• 25 vacation days, monthly chair massages, and access to the company gym and Alleo benefit program.
• A €250 home-office setup budget after completing your probation period.
• Yearly learning and development budget of €2,000.

About Coinmerce Capital

Coinmerce Group is a Dutch-founded European crypto services company consisting of three pillars: brokerage, asset management, and proprietary trading. With over 160 colleagues, the company is shaping the future of crypto and prioritizes transparency and collaboration.