Institutional Sales - VP / Director

As VP or Director of Institutional Sales at GSR, you are the senior relationship owner who wins and manages institutional liquidity partnerships for crypto's capital markets platform. You will cover institutional clients in one of two areas depending on your background: market making for exchanges, brokerages and trading venues, or OTC trading across high and low touch flow. You originate and close deals, stay close to the trade so clients get the right pricing, structure and service, and work alongside Trading, Product and Legal to shape how GSR covers the institutional market.

What you'll do

• Originate and close new institutional business in your area of focus
• Own senior relationships with exchanges, brokerages and OTC counterparties
• Grow revenue within existing client accounts
• Work closely with traders on pricing, structure and execution for client deals
• Take mandates from term sheet to go-live with Trading, Product and Legal
• Turn market and competitor moves into a clear coverage plan
• Represent GSR with senior clients and at industry events

What you bring

• 8+ years in institutional sales, sales trading or coverage at a bank, broker, exchange, market maker or crypto trading firm
• Crypto experience in either market making (closing liquidity deals with exchanges, brokerages or trading venues) or OTC (covering clients across high or low touch flow)
• A record of originating and closing institutional deals, backed by numbers you can speak to
• Credibility with senior counterparties, from exchange founders to heads of trading
• A competitive track record, such as top-quartile sales results or elite sport
• An undergraduate degree

Nice to have

• Experience across both market making and OTC
• An existing network across exchanges, brokerages or institutional OTC desks

What we offer

• Base salary range for New York of $200,000 to $300,000, depending on experience and level
• Comprehensive healthcare, dental, vision and retirement planning benefits
• 30 days of vacation
• Hybrid working arrangements in all office locations, with relocation support if needed
• Regular town halls, offsite events, team lunches and social gatherings
• Opportunity to collaborate with industry leaders and work at the cutting edge of crypto innovation
• Corporate Social Responsibility program with charity matching and volunteer days

About GSR

GSR is crypto's capital markets partner, providing institutional-grade market making, OTC trading and strategic venture capital to help founders and institutions scale with confidence. With over a decade of specialized expertise, GSR delivers access to liquidity, real-time market intelligence and strategic guidance, bridging traditional finance and digital assets.