KOL Business Development (Senior/Regional) - Thailand & SEA

As a KOL Business Development professional at BingX, you formulate and execute business development plans for the Thailand and SEA region, managing a portfolio of Key Opinion Leaders and Affiliates to drive trading volume and platform growth. You own the full lifecycle of KOL partnerships, from prospecting and negotiation through campaign design, performance optimization, and long-term relationship building.

What you'll do

• Formulate business development plans and guide the team through introduction, negotiation, cooperation, and signing of business cooperation projects
• Contact, negotiate, and close profitable deals with potential Affiliates and KOLs
• Support Affiliates and KOLs by designing special campaigns to increase their trading volume
• Build partnerships with Affiliates and KOLs and promote collaboration between them
• Conduct market research to identify new markets and customer needs
• Build long-term relationships with new and existing Affiliates and KOLs

What you bring

• A proven track record managing a portfolio of active KOLs that generates consistent monthly trading volume
• Experience negotiating exclusive partnerships and structuring performance-based commission or rebate programs
• Demonstrated ability to reactivate underperforming partners, retain top-performing KOLs, and grow existing accounts
• Strong understanding of KOL quality assessment, including audience authenticity, engagement, trader conversion, and trading activity
• Ability to develop and execute regional KOL acquisition strategies independently
• Proficiency in English and local languages

What we offer

• Competitive compensation and flexible work arrangements
• Remote work
• Local public holiday calendar observance, with additional benefits based on local policies
• Career growth in a fast-moving Web3 and fintech environment
• A diverse, international team with a global mindset

About BingX

Founded in 2018, BingX is a leading crypto exchange and Web3 AI company serving over 40 million users worldwide. Ranked among the top 5 global crypto derivatives platforms and recognized as a pioneer in crypto copy trading, BingX offers futures, spot trading, copy trading, and TradFi products. The company is principal partner of Chelsea FC since 2024 and the first official crypto exchange partner of Scuderia Ferrari HP in 2026.